Digital Engagement Strategist

2 days ago


Lethbridge, Alberta, Canada University of Lethbridge Full time

Job Summary

The University of Lethbridge is seeking a highly skilled Digital Engagement Specialist to join our team. This full-time position will play a key role in creating and maintaining website, digital communication, and social media content that drives meaningful engagement with alumni and donors.

- Develop and implement digital engagement strategies to enhance alumni relationships and drive donor support

Key Responsibilities

- Create and edit engaging website and social media content to promote the University's brand and initiatives

- Manage and maintain the University's social media presence, including posting and responding to comments and messages

- Collaborate with internal teams to develop and implement digital engagement campaigns and initiatives

- Analyze and report on social media metrics to inform strategy and identify opportunities

Requirements

- Bachelor's degree in marketing, digital communications, online journalism, or public relations

- Strong written and verbal communication skills, with experience in social media and content creation

- In-depth knowledge of online communities and social media platforms, preferably in higher education

- Strong analytical and problem-solving skills, with experience in data analysis and reporting

Working at the University of Lethbridge

The University of Lethbridge is a dynamic and diverse institution committed to excellence in teaching, research, and community engagement. We offer a competitive salary and benefits package, as well as opportunities for professional development and growth.



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