Head of Web Strategy

4 weeks ago

Toronto, Ontario, Canada G Adventures Full time

About G Adventures

G Adventures stands as the premier small-group adventure travel company globally, crafting unforgettable travel experiences across all seven continents for over three decades. Our mission is straightforward: to transform lives through travel, benefiting not only our travelers but also the local communities we engage with throughout our journeys.

As travel demand surges, we are poised for an exciting new chapter in our narrative, and we invite you to be part of this journey.

Our core values emphasize the cultivation of a diverse culture where every individual feels a genuine sense of belonging. We encourage our team members to express their authentic selves daily, providing opportunities for personal and professional growth within a vibrant and dedicated community committed to making a positive impact worldwide.

Position Overview

The Digital Marketing & E-commerce division is seeking a Director of Web & E-commerce. This role is integral to our digital team, which is undergoing a comprehensive transformation as we adapt to the evolving travel landscape.

Key Responsibilities:

  • Formulate a comprehensive website and e-commerce strategy that aligns with the organization's long-term objectives.
  • Recruit and mentor a diverse team of Product Managers, UX/UI Designers, Developers, Content Editors, and SEO Specialists.
  • Ensure the website's design is visually engaging, user-friendly, and facilitates the dreaming and research phases of the customer journey.
  • Enhance e-commerce functionalities across booking and account management to boost lead generation, conversion rates, and average order value.
  • Foster an Agile team culture that emphasizes collaboration and transparency.
  • Establish a performance-oriented, data-driven environment to support A/B testing and effective web analytics.

Qualifications:

  • A degree or diploma in business administration, design, information technology, or a related field.
  • Over 8 years of experience in customer-centric website management, encompassing both content and e-commerce.
  • Previous leadership experience in teams focused on UX/UI Design, Development, Content, and SEO.
  • A proven track record of developing exceptional digital products that educate, inspire, and convert.
  • Demonstrated ability to drive business improvements by identifying and capitalizing on opportunities.
  • Strong interpersonal skills to build effective relationships with internal stakeholders.
  • Familiarity with Agile/Scrum methodologies in the context of modern web development.
  • Excellent analytical skills, capable of deriving insights and recommendations from data sources such as Google Analytics, Looker, and Heap.

What We Offer:

  • A competitive salary reflective of the role's responsibilities.
  • A comprehensive benefits package.
  • A day off for your birthday.
  • Vacation time to help you recharge.
  • Enhanced parental leave policies.
  • Opportunities for learning and professional development.
  • Participation in Employee Resource Groups.

*Benefits may vary based on location.*

G Adventures is an equal opportunity employer dedicated to fostering a diverse and inclusive workplace. We welcome all qualified applicants.

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