Head of Brand Strategy

6 days ago


Toronto, Ontario, Canada Happy Koala LLC Full time
About Happy Mammoth

Happy Mammoth is a rapidly expanding natural food technology company with a global presence in Australia, Europe, and the United States. We specialize in developing, producing, and marketing gut, digestive, and microbiome health foods and natural supplements designed to help our clients achieve long-lasting positive health changes and live full lives.

What We Offer
  • Competitive salary in USD
  • Remote work opportunities from anywhere in the world
  • Diverse and exciting work environment
  • Access to professional development resources
Job Summary

We are seeking a visionary and strategic Head of Brand to join our team. As the Head of Brand, you will be responsible for developing and executing the brand strategy to elevate Happy Mammoth's presence across all markets, enhance brand equity, and drive customer engagement. This is a unique opportunity to shape the future of a fast-growing brand in the health and wellness industry.

Key Responsibilities
  • Analyze brand positioning and consumer insights
  • Create internal and external brand stories
  • Develop and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies per region
  • Lead and mentor a team of brand and marketing professionals, fostering a culture of creativity and innovation
  • Establish performance specifications, cost, and price parameters, market applications, and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets, and competitors' activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor consumer reactions
  • Develop innovative growth strategies
  • Align the company around the brand's direction, choices, and tactics
  • Contribute to product naming
  • Develop and execute comprehensive brand strategies focused on non-digital channels such as print, TV, radio, and in-store marketing to align with the company's vision and goals
  • Identify, negotiate, and manage sponsorship opportunities and brand partnerships, ensuring they align with brand values and contribute to brand awareness and growth
  • Develop and execute PR strategies to enhance brand reputation and media coverage, and plan and manage outdoor advertising campaigns such as billboards and transit ads to maximize reach and impact
Requirements and Skills
  • Proven track record in developing and delivering marketing strategies for consumer brands
  • Passion for brand building, customer growth, brand engagement, loyalty, and retention
  • Proven track record of developing and executing successful brand strategies and marketing campaigns
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with the latest trends and marketing best practices

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