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Demand Generation Manager at Mortgage Automator

2 months ago

Toronto, Ontario, Canada ZRG Embedded RecruitingRPO Full time $110,000
About the Role

We are seeking a highly skilled Demand Generation Manager to join our team at Mortgage Automator. As a key member of our marketing team, you will be responsible for developing and executing integrated demand generation campaigns across multiple channels, including email, SMS, social media, PPC, and more.

Key Responsibilities
  • Develop and execute campaign strategies to produce high-quality leads
  • Utilize marketing automation platforms to design and manage workflows, lead scoring, and nurturing programs
  • Implement marketing automation solutions to execute and track omnichannel campaigns
  • Analyze campaign performance using analytics tools to measure effectiveness and ROI
  • Conduct A/B testing to optimize campaign elements
  • Oversee the implementation and management of various marketing platforms, including email marketing tools, social media management tools, and PPC platforms
  • Collaborate with content creators to develop SEO-friendly content that drives organic traffic and generates leads
  • Implement lead scoring models to prioritize leads based on engagement and fit
  • Segment leads and create targeted marketing campaigns to nurture them through the sales funnel
Requirements
  • 5+ years of experience in lead generation
  • Proven track record of successful lead generation campaigns
  • Proficiency in CRM and marketing automation platforms
  • Experience and proficiency in all aspects and channels of Marketing
  • Strong automation experience
  • Strong analytical skills with the ability to interpret data and derive actionable insights
  • Excellent communication and interpersonal skills
  • Ability to work independently, manage multiple projects, and prioritize effectively
About Us

Mortgage Automator is a game-changing force in the mortgage industry, redefining the boundaries of what is possible. We are a team of innovators, thinkers, and doers who are passionate about making a difference. If you are ready to be part of a dynamic and fast-paced environment, we encourage you to apply for this exciting opportunity.

Salary: $110,000

Work Environment: In-office/Midtown Toronto Office