Public Relations Specialist

4 weeks ago

Brampton, Ontario, Canada Life Ashore Immigration Consultancy Full time
Job Overview

The Public Relations Coordinator will play a vital role in enhancing the visibility and reputation of Life Ashore Immigration Consultancy. This position involves a range of responsibilities aimed at fostering positive relationships with clients and the community.

Employment Details
  • Job Type: Permanent
  • Working Language: English
  • Work Hours: 30 to 40 hours per week
Educational Requirements

The ideal candidate will possess a Master's degree in a relevant field.

Work Environment

This role is situated within a consulting firm located in an urban area.

Key Responsibilities
  • Execute administrative duties to support the team.
  • Plan and oversee development initiatives.
  • Address inquiries from the business community regarding development opportunities.
  • Advise on procedures and requirements for governmental approval of development proposals.
  • Conduct comparative research on marketing strategies for various products.
  • Act as the spokesperson for the organization.
  • Respond to both written and verbal inquiries.
  • Assist in creating brochures, reports, newsletters, and other communication materials.
  • Coordinate special promotional events and publicity campaigns.
  • Gather, research, and prepare communication materials.
  • Conduct analytical studies on marketing.
  • Perform social or economic surveys to evaluate development potential and trends.
  • Review and assess commercial or industrial development proposals.
  • Design market research surveys.
  • Develop a portfolio of marketing materials.
  • Engage in online marketing, e-commerce, and website promotions.
  • Formulate and implement marketing strategies.
  • Develop and execute business plans.
  • Maintain and manage a digital database.
  • Write and edit press releases and other communication materials.
  • Provide consultation to clients post-sale for ongoing support.
  • Supervise office and volunteer staff.
Supervisory Responsibilities

The role includes supervising a team of 3-4 individuals.

Professional Affiliations

Membership in the Canadian Public Relations Society is required.

Technical Skills

Proficiency in the following software is essential:

  • MS Outlook
  • MS Windows
  • Adobe Photoshop
  • InDesign
  • MS Excel
  • MS PowerPoint
  • MS Word
  • LinkedIn
Experience Requirements

A minimum of 1 year to less than 2 years of relevant experience is necessary.

Personal Attributes

The successful candidate will demonstrate:

  • Client-focused approach
  • Strong interpersonal skills
  • Flexibility and initiative
  • Organizational skills
  • Team-oriented mindset
  • Dependability and reliability
  • Ability to learn quickly
Health and Financial Benefits
  • Health care plan
  • Commission structure
  • Reimbursement for gasoline and mileage
  • Registered Retirement Savings Plan (RRSP)
Additional Benefits
  • Free parking available
  • Other benefits

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