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CRM Deployment Specialist

2 months ago

Toronto, Ontario, Canada McDonald's Full time
About the Role

We are seeking a highly skilled CRM Deployment Specialist to join our team in Toronto. As a key member of our Digital CRM Program, you will be responsible for deploying all campaigns within the program, working closely with cross-functional teams to ensure seamless execution.

Key Responsibilities
  • Implement marketing campaigns in CRM tools and RFM, scheduling and deploying advanced segmentation, offers, bonus campaigns, and lifecycle journeys.
  • Schedule and update the Canada McDonald's website with new product releases to comply with Canadian nutritional regulations.
  • Handle business-as-usual activities and administrative tasks for CRM Ops and RFM activities, including answering mailboxes and ensuring compliance with CASL legislation.
  • Intake briefs from the Digital Program or Marketing team to execute on all offers, bonus campaigns, and RFM programming.
  • Learn new functionality and evolve operational procedures based on upgrades to platform.
  • Create training materials, Q&A, and guides for programs and projects.
Requirements
  • 3-5 years of experience working with content management systems (CMS), segmentation, and CRM software.
  • Experience working in high-paced Retail & Quick-Serve Restaurant industry considered an asset.
  • Post-secondary education with a focus on Digital, Business, Marketing, and/or a similar field.
  • Technical skills: experience working in an agile environment with different web-based PM tools, demonstrated Microsoft Office experience, and experience working in CRM software at an intermediate level.
  • Collaborative and communication skills: excellent written, oral, interpersonal, and presentation skills, and the ability to effectively interface with management, staff, and external partners.
  • Innovative problem-solving skills: critical thinker and ability to escalate when assistance is needed in a timely manner.
  • Project management experience: detail-oriented and organized with the ability to work independently and within the context of a team.
  • Flexibility: availability to execute on project timelines outside regular business hours will be required.
About McDonald's

McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.