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Digital Strategy Director

2 months ago

Toronto, Ontario, Canada William Thomas Digital Full time
About William Thomas Digital

We are a leading personalization agency and CRM consultancy, recognized as one of Canada's top growing companies and one of the world's fastest growing agencies. Our mission is to push marketing technology to its limits to deliver leading, human-first 1:1 experiences that drive business for our clients.

About the Strategy Director Role

We are seeking a Strategy Director to join our award-winning team. As a key member of our cross-functional team, you will use your strategic skills, data know-how, and CRM expertise to uncover new and better ways for our diverse portfolio of clients to connect with and delight their customers across 1:1 and CRM initiatives and lifecycle programming.

Key Responsibilities
  • Lead the intake of client briefs and creation of requested strategy deliverables for a portfolio of clients
  • Facilitate discovery and lead stakeholder interviews as required to clarify business objectives and determine the scope of the opportunity
  • Translate business and marketing objectives into KPI frameworks capable of evaluating performance with precision
  • Employ a range of second and third-party research tools and tactics to discover or bolster customer insights and opportunities
  • Synthesize and develop strategic recommendations to build, optimize or extend our clients' 1:1 marketing ecosystems
Requirements
  • 7-9+ years developing 1:1 strategies with a CX or human-first focus, and proven results
  • Proven experience driving Email Marketing, Digital Messaging or CRM programs and initiatives, preferably through leading marketing automation platforms (e.g. SFMC)
  • Experience using one or more analytics platforms such as Google Analytics or Adobe Analytics
  • Experience analyzing data, with prior experience on Power BI, Tableau or Datorama preferred
  • Strong communications skills- being able to create and effectively deliver clear and compelling strategy presentations
What We Offer
  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package