Sales Director

6 days ago

Toronto, Ontario, Canada Hornblower Cruises and Events Full time
About the Opportunity

The Director of Sales will oversee the sales functions for the port's Charter, Private Events, and Group Dining segment. Additionally, the Director of Sales is responsible for successfully managing the sales team, including recruitment, training, coaching, motivation, development, and retention. This individual will oversee the implementation and execution of City Cruises' sales strategy and tactics to ensure sales goals are achieved.

Key Responsibilities
  • Contributes to City Cruises' goal of creating amazing experiences for all guests.
  • Lead sales initiatives to achieve budget goals for the port's Charter, Private Events, and Group Dining categories driven by Corporate, Social, Wedding, Education, and Tourism market segments.
  • Lead and manage the Sales team to achieve organizational goals, implement inbound and outbound sales strategies, drive top-line growth, maximize business profitability, and provide support for the operational teams.
  • Work with the Sales team members to ensure profits are maximized in line with the set targets.
  • Lead by example by training, coaching, and mentoring Sales team members to optimize current and future sales plans, leverage best practices, and understand sales and operations alignment.
  • Develop and execute a sales plan to deliver exceptional guest service and strong financial results, with the goal of maximizing Revenue, EBITDA, and NPS (Net Promoter Score).
  • Implements a seamless turnover from sales to operations and back to sales while consistently delivering a high level of service.
  • Assists in developing sales administrative processes and protocols regarding contracts, pricing, payment collection, procedures, and documentation.
  • Identify and secure new business opportunities in the GTA to increase corporate client base.
  • Strengthen existing client relationships and ensure ongoing satisfaction.
  • Monitors the effective resolution of guest issues that arise because of the sales process by creating mechanisms to channel issues to port leadership and/or other appropriate stakeholders.
  • Develop/maintain real-time knowledge of market trends, competition, and customers, including upcoming events.
  • Leverage Salesforce capabilities to automate, streamline, and optimize sales activities, manage client relationships, close more opportunities, and drive revenue growth.
  • Prepare monthly, quarterly, annual, and ad hoc sales reports and forecasts.
  • Build a culture that creates value for clients, guests, sales team members, and operating departments.
  • Lead by example with a roll-up-the-sleeves attitude to support the operational team in delivering an amazing experience to clients and their guests.
  • Executes and supports the company values (RESPECT) and operating principles (Hornblower 12).
  • Performs other duties, as assigned, to meet business needs.
Requirements and Qualifications
  • Minimum of 7 years of total sales experience consisting of at least 5 years of hands-on hospitality and tourism sales experience and minimum of 5 years of experience in leading, motivating, and developing teams.
  • Bachelor's degree (or equivalent) preferably in Sales, business, or related field.
  • Exceptional leadership skills, with a demonstrated ability to motivate and inspire a sales team towards achieving ambitious targets.
  • Excellent communication, negotiation, and presentation abilities, with the capacity to engage and influence key stakeholders at all levels.
  • Strategic thinker with a results-oriented mindset, capable of devising and executing innovative sales strategies.
  • Strong analytical skills, enabling the interpretation of sales data, identification of trends, and informed decision-making.
  • Proven ability to establish and nurture long-term customer relationships, acting as a trusted advisor and strategic partner.
  • Proficiency using MS Office; Word, Excel, PowerPoint, and Outlook.
  • Experience using Salesforce or similar customer relationship management software preferred.
  • Team-oriented, collaborative, and cooperative with a strong work ethic.

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