Senior Media Manager

2 weeks ago

Toronto, Ontario, Canada Lyft Full time
Senior Manager, Media

At Lyft, our mission is to revolutionize transportation with innovative solutions. To achieve this, we're building a diverse and inclusive organization that fosters creativity and growth.

The Marketing & Communications team is dedicated to crafting a world-class brand for Lyft, driving profitable growth, and delivering exceptional value to our customers. We're seeking a data-driven, passionate, and collaborative Marketer to join our team as a Senior Manager, Media.

This role will lead paid brand media efforts, managing day-to-day investments, collaborating with internal teams and media partners, and reporting results to the broader team. You'll have the opportunity to shape Lyft's growing brand and drive business growth.

Responsibilities:
  • Develop and execute media strategies across paid channels, focusing on paid social, digital video, display, CTV, and DOOH.
  • Manage paid media campaigns, including budget and agency management, cross-functional communications, and creative workflows.
  • Partner with cross-functional teams to bring media plans to life, ensuring alignment with Lyft's objectives.
  • Collaborate with our media agency to develop and execute strategic media plans.
  • Develop audience targeting strategies and work with Lyft's audience management platform to build and send user lists to media partners.
  • Own reporting for paid media campaigns, aggregating results to deliver a narrative on performance.
  • Design and execute experiments to test channel, audience, and tactic effectiveness.
  • Stay up-to-date on industry and cultural trends impacting the media space, ensuring Lyft's strategy remains innovative and forward-thinking.
Requirements:
  • 7+ years of media experience, including 2+ years of managerial experience.
  • Background working with traditional and digital media channels, with expertise in paid social and digital channels.
  • Ability to allocate media investments and manage cross-channel media campaigns.
  • Excellent project management skills and willingness to adapt to changing priorities.
  • Adept at building relationships with fellow marketers and external partners.
  • Technical proficiency in common online technologies, including tracking and analytics platforms.
  • Experimentation mindset with a proven track record of executing A/B tests and optimizing campaigns.
Benefits:
  • Comprehensive health and dental coverage options, along with life insurance and disability benefits.
  • Mental health benefits and family building support.
  • Access to a Health Care Savings Account.
  • 15 paid days off, plus an additional day for each year of service.
  • 4 Floating Holidays per year, prorated based on date of hire.
  • 10 paid sick days per year.
  • 18 weeks of paid parental leave.

Lyft is an equal opportunity employer, committed to diversity and inclusion. We strive for a healthy and safe workplace, strictly prohibiting harassment of any kind. Accommodations for persons with disabilities will be provided upon request during the application and hiring process.

This role will be in-office on a hybrid schedule, with flexibility to work from anywhere for up to 4 weeks per year.

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