Strategic Partner Marketing Associate

4 weeks ago

St John's, Newfoundland and Labrador, Canada Nasdaq Full time

About Nasdaq Verafin
Nasdaq Verafin is an innovative software enterprise dedicated to providing advanced solutions for fraud detection and money laundering prevention to financial institutions throughout North America. Our ongoing expansion and success have created an opportunity for a Partner Marketing Specialist to join our dynamic team.

Role Overview
This position offers a unique chance to contribute to the development and evolution of our marketing strategies. We seek a proactive and driven individual who excels in a fast-paced, ever-evolving environment. Ideal candidates are enthusiastic team players who continuously seek growth and improvement.

Key Responsibilities
The Partner Marketing Specialist will be responsible for orchestrating and executing collaborative marketing initiatives with Nasdaq Verafin's corporate partners. As a vital member of the Lead Generation team, you will strategically identify and engage with partners to attract potential clients and support our sales efforts.

  1. Collaborate with internal teams (e.g., Corporate Partnerships, Business Development) to pinpoint strategic partnerships and lead generation opportunities.
  2. Influence the strategies of internal teams to achieve targeted outcomes.
  3. Establish and nurture marketing relationships with key external organizations.
  4. Coordinate with external entities (e.g., State Banking Associations, Technical Partners, National Industry Organizations) to plan and execute joint marketing campaigns.
  5. Prioritize incoming requests based on business requirements in a fast-paced setting.
  6. Track and communicate campaign progress to partners and internal stakeholders.
  7. Identify new marketing avenues aligned with corporate and product strategies.
  8. Utilize your time management and organizational skills to oversee multiple campaigns while meeting tight deadlines and managing competing priorities.

Essential Skills & Qualifications
Candidates should possess the following:

  1. A minimum of 3 years of experience in a marketing role.
  2. Exceptional time management and organizational abilities.
  3. Ability to adapt to shifting business and industry priorities.
  4. Strong, articulate, and professional communication skills.
  5. Capability to build and maintain effective relationships with both internal teams and external organizations.
  6. Self-motivated with a proactive approach to seeking information and solutions.
  7. Experience in marketing with external organizations is a plus.
  8. Familiarity with Salesforce for data management is advantageous.

Success Metrics
In this role, success will be measured by:

  1. The ability to engage more partners through collaborative marketing initiatives.
  2. Maximizing returns on partner relationships and surpassing targets as a result of these initiatives.
  3. Effective organization and cross-functional collaboration, with the ability to prioritize tasks efficiently.
  4. Consistently contributing new ideas and working on process enhancements.

Growth Opportunities
This role offers opportunities for professional growth, including:

  1. Enhanced communication skills and cross-functional collaboration within Nasdaq Verafin.
  2. Opportunities to explore various areas within the organization based on your knowledge and experience.

Inclusivity Statement
Nasdaq is an equal opportunity employer. We encourage applications from qualified candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law. We are committed to providing reasonable accommodations for individuals with disabilities to participate in the job application or interview process, perform essential job functions, and receive other employment benefits.

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