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Head of Marketing and Digital Strategy

2 months ago


Vancouver, British Columbia, Canada Academica Group Full time
Director, Marketing and Digital Experience

Position Overview: This role is pivotal in shaping the marketing and digital landscape of Academica Group. The Director will spearhead the formulation and execution of marketing strategies and digital initiatives aimed at enhancing the organization's reputation and achieving its engagement and recruitment objectives.

Key Responsibilities:

  • Develop and implement the annual marketing strategy in alignment with organizational goals, focusing on digital engagement.
  • Oversee the management of the brand identity and ensure consistency across all marketing materials.
  • Lead marketing campaigns and initiatives at various levels, ensuring alignment with institutional objectives.
  • Enhance user experience by driving continuous improvements in the organization's primary digital platforms.
  • Provide mentorship and guidance to team members, ensuring their professional development and performance management.
  • Manage the departmental budget, ensuring strategic allocation of resources to achieve marketing outcomes.
  • Conduct assessments and evaluations to measure the effectiveness of marketing strategies and user engagement.
  • Facilitate collaborative discussions within the Marketing Council to foster innovative ideas and solutions.
  • Establish governance policies for website management, ensuring high standards of quality and accessibility.
  • Collaborate with technology teams to identify and implement enhancements to digital platforms.
  • Serve as the authority on content management and oversee the organization’s information architecture.
  • Coordinate with various departments to enhance the organization’s visibility and reputation.
  • Align brand messaging with communications efforts to ensure a cohesive organizational voice.
  • Provide regular updates to leadership on marketing performance and digital initiatives.
  • Engage with the community to support process improvements and change management initiatives.
  • Perform additional duties as necessary.

Qualifications:

  • Bachelor's degree in marketing, communications, business, or a related field.
  • A minimum of seven years of experience in both digital and traditional marketing.
  • At least five years of experience in a supervisory role, preferably within a unionized setting.
  • Experience in managing large-scale projects in a client service or agency context.
  • Preferred experience in a post-secondary or large organizational environment.
  • Equivalent combinations of education and experience will be considered.

Note: Please mention that you found this opportunity via Academica Careers.