Senior Trade Development Manager

2 weeks ago

Calgary, Alberta, Canada Southern Glazer's Wine & Spirits Full time
About the Role

Southern Glazer's Wine & Spirits is seeking a highly skilled Trade Development Manager to join our team. As a key member of our organization, you will be responsible for developing and executing strategic plans to drive business growth and profitability.

Key Responsibilities
  • Market Analysis and Planning
    • Conduct market research and analysis to identify trends, opportunities, and challenges.
    • Develop and implement strategic plans to meet business objectives.
  • Supplier Management
    • Build and maintain strong relationships with suppliers to ensure optimal allocation of resources and adherence to brand strategy.
    • Develop and execute marketing programs to promote supplier products.
  • Marketing and Sales
    • Plan, execute, and evaluate sales, promotions, and marketing of brands.
    • Deliver marketing brand plans to management teams.
  • Project Management
    • Lead supplier planning initiatives, including supplier meetings, programming communication, and business review/planning meetings with SGWS leadership.
    • Ensure all retail programs align with standards regarding tracking and execution.
  • Reporting and Analysis
    • Set program objectives and measure ROI with a KPI scorecard.
    • Ensure brand pricing and gross profit is aligned to strategy by channel.
Requirements
  • Education
    • Bachelor's degree in a related field, such as business, marketing, or a related field.
  • Experience
    • Five years of relevant experience in trade development, marketing, or a related field.
  • Skills
    • Strong analytical, verbal, and written communication skills.
    • Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output.
    • Knowledge of applicable state regulations and adult beverage market dynamics.
Working Conditions

This role requires occasional overnight travel and may require extended hours, overtime, and weekends.

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