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Senior Trade Development Manager
2 months ago
Southern Glazer's Wine & Spirits is seeking a highly skilled Trade Development Manager to join our team. As a key member of our organization, you will be responsible for developing and executing strategic plans to drive business growth and profitability.
Key Responsibilities- Market Analysis and Planning
- Conduct market research and analysis to identify trends, opportunities, and challenges.
- Develop and implement strategic plans to meet business objectives.
- Supplier Management
- Build and maintain strong relationships with suppliers to ensure optimal allocation of resources and adherence to brand strategy.
- Develop and execute marketing programs to promote supplier products.
- Marketing and Sales
- Plan, execute, and evaluate sales, promotions, and marketing of brands.
- Deliver marketing brand plans to management teams.
- Project Management
- Lead supplier planning initiatives, including supplier meetings, programming communication, and business review/planning meetings with SGWS leadership.
- Ensure all retail programs align with standards regarding tracking and execution.
- Reporting and Analysis
- Set program objectives and measure ROI with a KPI scorecard.
- Ensure brand pricing and gross profit is aligned to strategy by channel.
- Team Management
- Coach, direct, and counsel team on overall performance.
- Define expectations and monitor progress.
- Education
- Bachelor's degree in a related field.
- Experience
- Five years of relevant experience.
- Skills
- Strong analytical, verbal, and written communication skills.
- Ability to manage multiple projects/priorities on tight deadlines.
- Knowledge of applicable state regulations and adult beverage market dynamics.
This role requires occasional overnight travel and may require extended hours, overtime, and weekends.
