Strategic Manager, Beyond Beer Portfolio

6 days ago

Toronto, Ontario, Canada CA41 RTD Canada Inc. Full time

About CA41 RTD Canada Inc.

We are a leading brewer with a rich history and heritage in Canada, committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Our broad portfolio includes iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois, and many more.

Job Summary

We are seeking a highly skilled and experienced Strategic Manager to lead our Beyond Beer portfolio at CA41 RTD Canada Inc. As a key leadership role, you will be responsible for championing our Beyond Beer business unit, including strategic portfolio management, brand architecture, and long-term business planning.

Key Responsibilities

  • Develop and implement strategic portfolio management plans to optimize sales channel and geography performance.
  • Collaborate with the brand team to develop brand architecture and flavor renovation strategies for the Beyond Beer portfolio.
  • Lead the development of a long-term business plan for the Beyond Beer business unit, including industry, category, and segment forecasting.
  • Manage relationships with existing partner brands and drive development of new partner relationships and brands.
  • Manage and coach one direct report, Manager of Strategy and Partnerships.

Requirements

  • Mandatory University Degree in Business or related field.
  • Minimum of 5 years of Sales or Marketing experience, preferably complemented with 2 years Back-Office experience.
  • Effective storytelling skills, with the ability to communicate and sell your vision to stakeholders in all levels of the organization.
  • Excellent interpersonal skills with the ability to collaborate effectively with diverse internal and external groups.
  • Comfort with ambiguity, leveraging structured thinking to break down complex and undefined problems into actionable work streams.
  • Advanced analytical and critical thinking skills with the ability to synthesize multiple data sources into actionable insights.
  • Strong project management and organization skills to manage the multiple priorities of yourself and your team.
  • Knowledge of Canadian liquor regulations & passion for the industry.

About Us

We are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

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