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Marketing Strategy and Operations Director
2 months ago
The Director, Marketing Strategy and Operations will be a critical leader and team-member for Canada Marketing, and responsible for driving the planning process for Marketing. You will work closely with the Chief Marketing Officer (CMO) and the Canada Marketing leadership team to develop the Marketing Plan for Canada.
Key Responsibilities- Develop and execute the Marketing Plan for Canada, aligning with the company's overall business objectives.
- Lead cross-functional teams to drive marketing initiatives and campaigns, ensuring effective execution and measurement.
- Collaborate with the CMO and leadership team to establish marketing strategies and tactics that drive business growth and revenue.
- Monitor and analyze market trends, competitor activity, and customer behavior to inform marketing decisions.
- Manage and optimize marketing budgets, ensuring effective allocation and ROI.
- Proven experience in marketing leadership roles, with a strong track record of driving business growth and revenue.
- Excellent strategic thinking, problem-solving, and communication skills.
- Ability to lead and motivate cross-functional teams, fostering a collaborative and results-driven environment.
- Strong analytical and data-driven decision-making skills, with experience in marketing metrics and analytics.
- Knowledge of marketing technologies and platforms, with experience in implementing and optimizing marketing automation tools.
