Director of Strategic Marketing and Business Intelligence

4 days ago


Kitchener, Ontario, Canada Hendrix Genetics BV Full time
Job Summary

The Director of Strategic Marketing & Business Intelligence will drive business growth by developing and implementing marketing strategies that align with the company's overall goals. This role will be focused on the global layer and turkey businesses of Hendrix Genetics and together with the Managing Directors, driving customer engagement, revenue growth, pricing strategies, value selling and setting the medium and long-term vision for the business.

Main Responsibilities
  1. Develop and implement marketing strategies aligned with business targets for the global Layers and Turkeys Business Units
  2. Analyze sales, market data and other industry metrics to drive sales and growth
  3. Design pricing strategies to optimize the value of our products, services and testing for price elasticity
  4. Forecast market trends and their impact on product development, revenue generation and business strategy
  5. Lead the process of new product launches and ensure their successful integration into the market
  6. Research the industry and clients to identify new opportunities and enhance customer satisfaction
  7. Monitor industry trends, technologies and best practices to innovate and improve marketing strategies

Requirements

This role requires a thorough understanding of customer needs, direct customer contact, feedback and surveys, as well as the ability to generate new and innovative ideas to promote our brands and products.
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