Go-To-Market Product Manager

4 weeks ago


Oakville, Ontario, Canada Softchoice Full time
Unlock Your Potential as a Go-To-Market Product Manager

At Softchoice, we're on a mission to empower organizations to be agile and innovative. As a Go-To-Market Product Manager, you'll play a critical role in driving the success of our services portfolio.

The Impact You'll Have

You'll be responsible for taking a portfolio of services to market, driving go-to-market activities that result in numerous downstream impacts:

  • Achieve revenue plans assigned to the portfolio.
  • Drive revenue from new customers through a strategy and execution plan to engage and win the target profile.
  • Maximize retention and growth of existing customers by ensuring the value of the offers remains high and delivered completely.
  • Enable Softchoice to achieve differentiation in the market, gaining exposure and customer demand.
  • Empower internal success for the teams and individuals that support these solution offerings through continuous improvement of the processes to bring them to market.
Your Key Responsibilities

To achieve these impacts, you'll have core responsibilities in the following areas:

  • Manage a services portfolio, serving as the primary representative to all stakeholders, managing the lifecycle, performance, and driving growth in the market.
  • Engage with vendor partners to gain feedback and support to improve services and take them to market.
  • Become an expert on the market problems driving the portfolio using direct customer interviews, win/loss analysis, sourced data, and industry research.
What You'll Bring to the Table

This role is for a visionary who thrives with a high degree of ownership and brings demonstrated experience in leading all the dependencies required for a portfolio's success in the market:

  • Minimum of 5 years of prior product management experience, driving and executing on strategy, or 8+ years of other experience that includes marketing and/or business leadership equivalence.
  • Equivalent experience or a degree in business, marketing, or a related field, with an advanced degree desirable.
  • Experience in product management or marketing, preferably in support of professional or managed services.
  • Experience designing activities that drive pipeline and revenue targets attainment.
  • Strong executive communication skills, including written, verbal, and presentation, and proven experience building trust with and influencing business executives.
  • Ability to work independently and manage multiple workstreams simultaneously.
  • Experience with lean, agile, and design thinking.
  • Ability to conduct and gather market research that uncovers customers' unmet needs.
  • Experience leading workshops, groups, and building consensus.
  • Strong collaboration, influencing, and negotiating skills.
  • Relentless customer focus.
  • Enjoyment from working in a fast-paced and demanding environment.
  • A passion for enabling others.
  • Pragmatic Marketing certification rewarded.
  • Up to 10% travel may be required.


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