Market Insights Analyst

4 weeks ago

Old Toronto, Ontario, Canada Reckitt Full time

At Reckitt, we are proud to be home to some of the most trusted brands in hygiene, health, and nutrition. Our mission is clear: to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Our Sales teams play a crucial role in delivering Reckitt's mission by fostering shared success with our customers, ensuring access to the highest quality hygiene, wellness, and nourishment both in-store and online.

Within the Sales division, we are dedicated to achieving exceptional performance across all channels, operating in highly competitive markets. This commitment creates a dynamic and fast-paced environment where cross-functional collaboration is encouraged to drive success.

We have approximately 10,000 sales professionals worldwide, encompassing various roles such as Field Sales, Key Accounts, Trade Marketing, and Category Development.

About the Position

Become a key player in market success as Reckitt's new Market Insights Analyst. Immerse yourself in the core of our marketing transformation, mastering customer and market data to craft compelling brand narratives. Your role is essential in shaping the future of our products, ensuring they remain favorites in households and the healthcare sector. Join us in turning insights into actionable strategies, making our ambitious goals a reality where your analytical skills meet marketing creativity.

Key Responsibilities
  • Assist the Trade Marketing Team with comprehensive data analysis to identify strengths and weaknesses in current market strategies and 4P tactics, revealing new opportunities for brand and category growth.
  • Utilize Customer, Consumer, and Industry insights from various data sources, including Nielsen, Customer POS, market research, and custom studies.
  • Contribute to the development of category and brand trade presentations, focusing on leveraging data to create compelling growth narratives for both Reckitt and our customers.
  • Provide brand and category insights to support the annual sales planning process, shaping 4P recommendations for Key Customers' strategies.
  • Understand the national strategic framework and 4P pillars to analyze their effectiveness at the Customer level, working closely with key account managers to customize national strategies for Key Customers.
  • Collaborate cross-functionally within sales and operations planning to ensure seamless delivery of the 4Ps.
  • Analyze competitive promotional activities and recommend effective defensive strategies.
  • Evaluate the performance and impact of initiatives.
  • Communicate results effectively across the organization using storytelling techniques.
Desired Experience
  • Bachelor's degree
  • 2+ years of experience in Sales, Brand Marketing, or Business Operations preferred
  • Familiarity with the consumer-packaged goods or retail industry preferred.
  • Strong analytical skills with a passion for using data to tell a story.
  • Ability to conduct in-depth data analysis independently, develop hypotheses, and translate data into compelling insights.
  • Knowledge of Syndicated Data (e.g., Nielsen) preferred.
  • Proficient in Microsoft Office and Nielsen/IRI.
  • Curious, inquisitive, and open-minded with a drive to uncover deep insights.
  • Willingness to learn and grow.
  • Strong interpersonal and time management skills.
  • Enjoy working in a dynamic, fast-paced environment.
Skills for Success

Trade Marketing, Key Account Management, Consumer Insights, Shopper Insights, Category Analysis, Collaboration, Influencing, Commercial Acumen, Strategy Execution, Operational Excellence.

What We Offer

With inclusion at the core of our operations, we support our employees at every stage of their career journey, helping them succeed in their unique ways.

We prioritize the wellbeing of our employees through parental benefits, an Employee Assistance Program for mental health support, and life insurance for all employees globally. Additional benefits are aligned with local market standards. Through our global share plans, we provide opportunities to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognize and reward outstanding contributions. Compensation is aligned with Reckitt's pay-for-performance philosophy.

Commitment to Equality

We understand that great candidates may not always meet every requirement. That's why we hire for potential as well as experience. If this role and our company resonate with you, we encourage you to apply.

All qualified applicants will receive consideration for employment without regard to age, disability, medical condition, color, ethnicity, race, citizenship, national origin, religion, pregnancy, family status, sexual orientation, gender identity, gender expression, protected veteran status, size, or any other basis protected by law.

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