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About Astra North Infoteck Inc.
Astra North Infoteck Inc. is a leading digital marketing agency specializing in data-driven strategies and innovative solutions. We are committed to helping our clients achieve their business goals through targeted campaigns, personalized experiences, and insightful analytics.
Job Description: Digital Marketing Analyst - Audience InsightsWe are seeking a highly motivated and analytical Digital Marketing Analyst to join our growing team. In this role, you will play a crucial part in understanding our clients' target audiences, uncovering valuable insights from data, and driving impactful marketing strategies.
Responsibilities:- Analyze website traffic data using industry-leading tools such as Adobe Analytics, Salesforce, Google Analytics, and Core metrics to identify trends, patterns, and opportunities for improvement.
- Leverage segmentation software like Adobe Audience Manager or Google Marketing Platform to create detailed customer profiles and segment audiences based on behavior, demographics, and interests.
- Develop and execute A/B testing strategies to optimize website content, landing pages, and marketing campaigns, analyzing results and providing actionable recommendations.
- Collaborate with cross-functional teams, including marketing, product development, and sales, to translate data insights into actionable business strategies.
- Prepare comprehensive reports and presentations for stakeholders, effectively communicating key findings and recommendations.
- Stay abreast of the latest digital marketing trends and technologies, continuously seeking opportunities to enhance our analytical capabilities.
- Bachelor's degree in business, statistics, analytics, or a related field. A master's degree is a plus.
- Minimum of 3 years of experience as a Digital Marketing Analyst or in a similar role.
- Proficiency with web analytics tools and segmentation software.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and draw meaningful insights.
- Excellent communication and presentation skills, with the ability to effectively convey technical information to both technical and non-technical audiences.
