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Market Insights and Business Strategy Analyst
2 months ago
Market Insights and Business Strategy Analyst
CB Canada is seeking a skilled Market Insights and Business Strategy Analyst to enhance our understanding of market dynamics and customer behavior.
Key Responsibilities:
- Collaborate with product marketing managers to formulate effective marketing strategies and plans, focusing on critical market segments and business objectives to derive actionable insights.
- Conduct comprehensive research on market trends and customer preferences to uncover significant insights and identify potential growth avenues related to products, pricing, and market positioning.
- Utilize your research expertise while working within cross-functional teams, fostering relationships, and communicating findings effectively.
- Identify knowledge gaps and devise innovative solutions to address research questions, while collaborating with diverse teams to create compelling narratives that convey insights.
- Act as the primary resource for market and customer research, partnering closely with various leads across brand innovation, product marketing, and e-commerce.
- Execute various research tasks, analyze raw data, and perform assessments and surveys to gather valuable market information.
- Conduct assessments through in-person, telephone, and online methods to collect feedback on the company's products and services.
- Compile competitive data and historical sales information to evaluate pricing strategies and marketing approaches.
- Prepare detailed research reports and draw conclusions based on analytical findings.
- Effectively communicate results and present recommendations in engaging and creative formats.
- Monitor and analyze marketing and sales trends, generating reports to assess program effectiveness.
Required Qualifications:
- 5-7 years of experience in market research or insights, utilizing both qualitative and quantitative research methodologies.
- Proficiency in MS Office (Excel, PowerPoint) and Google Suite.
- Experience collaborating with external vendors for research initiatives.
- Ability to prepare and present research findings to broader teams.
- Proactive approach in inquiry and follow-up.
Preferred Qualifications:
- Familiarity with SPSS is advantageous.
- Experience in the financial services sector is a plus.
Work Arrangement:
This position offers a hybrid work model.
