Integrated Marketing Specialist

3 weeks ago


Hamilton, Ontario, Canada Canadian Blood Services Full time

Position Overview
Join Canadian Blood Services as a Regular Full-Time Brand Manager within our dynamic Integrated Marketing team. This role is designed for individuals who thrive in a hybrid work environment, balancing on-site and remote responsibilities.

Key Responsibilities
As a pivotal member of the team, you will:

  • Develop and implement comprehensive brand strategies that align with the mission and values of Canadian Blood Services.
  • Enhance brand visibility and loyalty among employees, donors, and the public through effective messaging and positioning.
  • Lead initiatives that inspire and mobilize internal and external stakeholders as brand advocates.
  • Oversee the creation and maintenance of brand guidelines to ensure consistency across all communication channels.
  • Utilize analytical skills to monitor brand performance metrics, preparing insightful reports for senior management.
  • Collaborate with various departments and external partners to ensure the brand is accurately represented.

Qualifications
The ideal candidate will possess:

  • A university degree in Marketing or Corporate Communications; a master’s degree is an asset.
  • A minimum of 7 years of experience in Communications or Marketing, with a focus on corporate brand management.
  • Strong strategic thinking and project management skills, with a proven ability to manage large-scale projects.
  • Exceptional interpersonal skills to build relationships across all levels of the organization.
  • A deep understanding of brand management strategies and practices.

What We Offer
In return for your expertise, we provide:

  • Four weeks of vacation.
  • An annual performance award of up to 8%.
  • Comprehensive health, dental, and vision benefits for you and your family.
  • A defined benefit pension plan.
  • Employee discounts and wellness programs.

Work Environment
This position requires an in-person presence at a Canadian Blood Services location for approximately 40% of the time. You will work a standard schedule of 37.5 hours per week, Monday to Friday.

Commitment to Diversity
Canadian Blood Services is dedicated to fostering an inclusive environment that reflects the diverse population we serve. We encourage all qualified candidates to apply and contribute to our mission of saving lives.



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