Senior Product Marketing Manager

7 days ago


Vancouver, British Columbia, Canada Visier, Inc Full time
About the Role

Visier, Inc is seeking a seasoned Product Marketing Manager to lead the development and execution of product marketing initiatives for our portfolio of enterprise solutions. As a key member of our marketing team, you will be responsible for positioning, persona development, messaging, market and competitive analysis, product launch, and sales enablement activities.

Key Responsibilities
  • Develop and execute product marketing strategies to drive revenue growth and market adoption
  • Lead the launch of new product features and determine the value proposition, messaging, and personas
  • Partner with cross-functional teams to develop go-to-market plans and sales enablement activities
  • Support the development of competitive intelligence and market analysis to inform product development and marketing strategies
  • Collaborate with content, demand generation, and customer marketing teams to develop integrated campaigns that drive engagement and conversion
Requirements
  • 5+ years of experience in product marketing, preferably in the enterprise software industry
  • Proven track record of developing and executing successful product marketing strategies
  • Strong understanding of enterprise buyers and selling motions
  • Excellent communication and presentation skills, including writing, thought leadership, and content marketing experience
  • Bachelor's degree in Marketing, Business, or related field
About Visier, Inc

Visier, Inc is a leading provider of people analytics and business intelligence solutions. Our innovative technology helps organizations make data-driven decisions and drive business outcomes. We are committed to delivering exceptional customer experiences and driving growth through our products and services.



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