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Product Marketing Manager
2 months ago
**About the Role**
Procurify is seeking a seasoned Product Marketing Manager to join our team and play a pivotal role in driving the company's product marketing strategy. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive product marketing plan that aligns with our overall go-to-market strategy.
**Key Responsibilities**
- Develop and execute a product marketing strategy that influences key buyer and customer metrics, with a focus on acquisition, adoption, and retention.
- Collaborate with cross-functional teams, including sales, product, and engineering, to develop sales enablement content and materials that support acquisition, expansion, and retention.
- Build and manage cross-functional product marketing playbooks that include current features, new feature launches, market and vendor intelligence, new product innovations, and new market opportunities.
- Partner with senior sales leadership to develop sales enablement content and materials that support acquisition, expansion, and retention.
- Leverage business analytics and KPIs to make data-driven decisions about current and future product strategies, understand funnel effectiveness, and continuously improve how our product influences conversion at all funnel stages.
- Develop and execute a content marketing strategy that aligns with our overall product marketing strategy.
- Collaborate with the marketing team to develop and execute a demand generation strategy that aligns with our overall product marketing strategy.
- Develop and maintain relationships with key stakeholders, including sales, product, and engineering teams.
**Requirements**
- 5+ years of experience in product marketing, preferably with a SaaS or B2B company.
- Strong product marketing management leadership, function expertise, and playbook execution.
- Proven track record of leading, influencing, and collaborating with cross-functional teams.
- Deep understanding of the importance of customer and market-focused messaging and positioning.
- Outstanding conversational and written communication style that is simple, clear, and concise.
- Positive and open-minded with excellent leadership, problem-solving, and strategic thinking skills.
- Team player aligned with organizational objectives while working as an individual contributor.
- Solid project management skills with the ability to focus on high-impact, high-value initiatives.
**What We Offer**
- A competitive salary range of $86,000 - $130,000 CAD.
- A comprehensive benefits package, including extended health benefits, dental coverage, and counseling.
- A flexible working environment, including a four-day workweek and unlimited responsible time off.
- A commitment to community, including community initiatives, community days, and a Donate Your Day program.
- Stock options and a chance to own a part of Procurify.
- A commitment to diversity, equity, and inclusion, including regular DEI roundtables and guest speakers.
