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Regional Director, Event Sales and Marketing

2 months ago

Montreal, Quebec, Canada Oliver & Bonacini Full time
Job Description

Primary Duties and Responsibilities:

  • Support, coach, and lead a team of Event Specialists to ensure individual and team goals are met, driving sales growth and customer satisfaction.
  • Develop and execute an aggressive sales strategy for existing clients and annual sales goals through strategic planning, leveraging industry trends and market analysis.
  • Collaborate with HR and other team members to support all hiring and training for assigned business units, ensuring a skilled and motivated workforce.
  • Drive outbound sales within targeted markets for the portfolio each year, as assigned by the National Director, with a focus on expanding sales reach and revenue growth.
  • Actively engage in business development for the portfolio, identifying new opportunities and extending the sales reach of existing clients to properties across Canada.
  • Serve as a liaison between event specialists and operating departments, ensuring seamless communication and collaboration.
  • Execute forecasting and planning using the company's tools and methodologies, providing accurate sales projections and supporting portfolio forecasting in the absence of the National Director.
  • Monitor guest reactions while in house to find opportunities to exceed expectations and handle any guest complaints, ensuring 100% guest satisfaction and loyalty.
  • Seek new business opportunities for the unit & department, focusing on prospects & cold calling, and develop strategies to convert leads into sales.
  • Effectively communicate the vision of the business unit to the team, rallying efforts of all members and achieving results, and drive a culture of continuous improvement and innovation.
  • Develop and implement all facets of the business from the ground up, including marketing, systems, hiring & training, and business development, with minimal support.
  • Run national team sales meetings in absence of the director, providing leadership and guidance to the team.
  • Contribute to manager meetings by bringing new ideas and leading aspects for the team, driving business growth and improvement.
  • Responsible for setting and maintaining Minimum Spends and Rental Rates for properties under portfolio, ensuring optimal revenue and profitability.
  • Manage menu development for all properties in portfolio, working with Operations, Business Ops, and Marketing to ensure menus increase sales and customer satisfaction.
  • Plan and execute annual promotional calendar for properties, working with marketing and national director to implement effective marketing strategies.
Qualifications

The ideal candidate for this position brings three to five years of event sales experience, a proven ability to grow sales, and lead a team of event planning professionals. Key qualifications include:

  • Advanced written and spoken French language skills.
  • Ability to lead and motivate a team while continually exceeding sales goals.
  • Ability to coach on selling to maximize revenue and drive business growth.
  • Ability to work without direct supervision, with a high degree of autonomy and accountability.
  • Exhibits sound financial acumen and business acumen.
  • College or University graduate preferably in a hospitality-related program.
  • Knowledge of menu development, menu/event planning, and industry trends.
  • Able to effectively and efficiently meet deadlines, with a focus on delivering high-quality results.
  • Has a large client database and can utilize relationships to expand the O&B business.
  • Ability to think creatively & critically in making daily business decisions, with a focus on driving business growth and improvement.