Lead Product Strategist

4 weeks ago

Toronto, Ontario, Canada CrowdRiff Full time

About CrowdRiff

At CrowdRiff, we believe that compelling visuals are more than just eye-catching; they are powerful tools that tell stories, inspire exploration, and influence decisions. Our mission is to empower destination marketers to highlight their unique offerings through innovative visual storytelling solutions.

We are driven by a spirit of exploration and a commitment to uncovering authentic experiences. Our team is a diverse group of individuals united by a shared passion for stunning visuals. Imagine contributing to unforgettable travel experiences, from diving in Tahiti to wine tasting in Napa, all while enjoying exceptional travel benefits that immerse you in local cultures.

At CrowdRiff, you will have the autonomy, resources, and support to shape your career path alongside a remarkable team. We recognize that personal and professional growth is essential, which is why we encourage setting both types of goals. Our 'DevDollars' program offers various opportunities for training, education, and professional development.

Your Role: Lead Product Strategist

In the role of Lead Product Strategist, you will collaborate with engineers, designers, and marketing professionals to spearhead the development of our next-generation products. Your team will be responsible for product launches, go-to-market strategies, and ongoing iterations of our AI-driven content planning product suite. This suite is designed to enhance CrowdRiff's value proposition by integrating inspiration, discovery, information management, content planning, writing, distribution, and analytics. Your contributions will impact thousands of customers and millions of travelers engaging with our clients' platforms. If you thrive on solving complex challenges, have a passion for creating outstanding user experiences, and want to work on pioneering products, this position is ideal for you.

Key Responsibilities:

  • Lead the strategy and execution, ensuring the success of CrowdRiff's AI-driven Content Planning product.
  • Collaborate with product designers, engineers, and sales & marketing teams to successfully launch the product, validating ideas incrementally to deliver customer value swiftly.
  • Cultivate strong relationships with key customers, gathering insights to inform product development.
  • Stay informed about industry trends and advancements in AI and content marketing, integrating relevant innovations into the product.
  • Become an expert on the product and the business, using metrics to drive decisions and iterating based on data insights.
  • Identify integration opportunities that enhance the solution for our customers' content and marketing needs.

Qualifications:

  • A minimum of 6 years of experience in product management, particularly in AI, SaaS, or marketing technology.
  • A proven history of successfully launching and managing complex products from concept to market.
  • Ability to balance customer needs, stakeholder feedback, and organizational objectives, demonstrating strong agency.
  • A passion for innovation and a commitment to staying ahead of industry trends.
  • Excellent organizational skills, with the ability to prioritize and manage multiple tasks in a dynamic environment.
  • Strong analytical and problem-solving abilities, with a focus on data-driven decision-making.
  • Exceptional communication and interpersonal skills, enabling effective collaboration with cross-functional teams, stakeholders, and executives.

Why Choose CrowdRiff?

At CrowdRiff, we are dedicated to not only delighting our customers but also our employees. In addition to a competitive salary and comprehensive medical/dental/vision benefits, we offer:

Well-being & Growth:

  • Parental leave
  • Extensive learning and development opportunities through our DevDollars program
  • Equity incentives

Flexibility at Work:

  • Feel-good Fridays with every other Friday off during summer
  • No-meeting Fridays year-round
  • Work-from-home allowance and flexible hours
  • Regular team socials and events

Travel Benefits:

  • Up to 8 weeks of vacation
  • Up to $3000 towards your next travel experience
  • Access to a personal travel concierge

Interested in learning more? Visit our website to discover more about our team and culture.

CrowdRiff is committed to diversity and equal opportunity. We do not discriminate based on race, color, religion, sex, national origin, age, sexual orientation, disability, or any other characteristic protected by applicable laws. Selection decisions are based solely on job-related factors.

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