Senior Vice President, Brand Marketing Strategist
1 week ago
About the Role:
We are seeking a highly experienced and visionary Senior Vice President, Brand Marketing Strategist to join our team at Reitmans. As a key member of our executive leadership team, you will be responsible for shaping and driving the Brand vision and strategies that support growth and profitability across our Omni-channel ecosystem.
Key Responsibilities:
- Lead and Drive 360 Brand Strategy: Develop and execute a comprehensive brand strategy that resonates with our target audience and drives engagement and loyalty. Collaborate with cross-functional teams to create compelling brand narratives and campaigns that elevate our brand positioning and deliver fashion consideration.
- Create and Implement Innovative Strategies: Craft a marketing roadmap that fosters a creative environment and expands our brand reach. Work closely with merchandising, planning, and sales & operations teams to create a fully Omni-channel approach to the consumer experience, supported by analytics to drive key decision making.
- Drive Ecommerce Growth: Develop and leverage customer insights and intelligence to predict where the customer is headed and allow us to better communicate with her. Drive our ecommerce growth through digital channel planning, online merchandising, and on-site optimizations, increasing our ability to proactively deliver a unified 360 experience.
- Deliver Best-in-Class Customer Experience: Translate a strategic brand vision across a multi-disciplinary marketing team spanning visual presentation, public relations, online, and event marketing. Ensure the pristine execution of all content and media as per the established marketing calendars.
- Lead and Develop a Creative Team: Inspire and guide a creative and talented marketing team towards customer centricity and business growth. Create and maintain a strong executive team presence and work collaboratively across brand and corporate teams. Leverage leadership skills to align cross-functional and divisional partners to a common vision and to inspire high standards of brand execution.
Requirements:
- Bachelor's degree in Commerce, Marketing, or related field; an MBA is an asset.
- At least 15 years of experience in consumer brand marketing, with 7+ years of professional advancement within reputable customer-centric organizations in executive leadership roles.
- Passion for building brands, creating lasting customer relationships, and mentoring teams.
- Strong Omni-channel marketing background with the ability to recognize great storytelling and deliver cross-channel experiences.
- Ability to balance data and creative to deliver on customer needs and brand expectations.
- Excellent knowledge of corporate data environments and client relationship management tools that support the client-centric approach.
- Excellent bilingual oral and written communication skills with the ability to communicate and translate a wide range of concepts across specialized disciplines that power the organization, including the senior leadership team as well as all external key stakeholders across Canada.
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