Marketing & Communications Director

1 week ago

Vancouver, British Columbia, Canada Shangri-La Hotel Full time
Job Overview

We are seeking a highly skilled Marketing & Communications Manager to join our team at Shangri-La Hotels and Resorts. This is a permanent position that reports directly to the Director of Sales & Marketing.

Key Responsibilities
  • Provide strategic oversight and day-to-day management of property-level marketing and communication initiatives.
  • Develop and implement comprehensive marketing plans to drive brand awareness and revenue growth.
  • Manage all social media platforms, creating engaging content and monitoring hotel and spa social media accounts.
  • Write and edit high-quality marketing materials, including menus, hotel signage, and amenity cards.
  • Build and maintain relationships with media contacts and plan press activities to secure media coverage.
  • Develop and distribute press releases and communications to key stakeholders.
  • Collaborate with the DOSM, DORO, and agency on advertising campaign creative and media plans.
  • Develop, coordinate, and execute production of all printed material in-house.
  • Follow a strategic marketing plan to achieve business objectives.
  • Organize promotional activities, hotel-sponsored events, and community relations activities.
  • Act as an information center and Brand Ambassador for Shangri-La Hotels and Resorts.
  • Create graphic assets, including menus, flyers, and print ads.
  • Contribute to marketing components, including contracts, proposals, and scripting for site inspections.
  • Prepare digital marketing plans focused on tactical campaigns.
  • Collaborate with corporate teams on brand initiatives.
  • Develop and manage partnerships to drive revenue goals.
  • Execute client entertainment, marketing programs, trade shows, and familiarization trips.
  • Undertake other ad hoc related responsibilities as required.
Requirements
  • Knowledge of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
  • Previous experience in digital media and design is required.
  • Background in hotel marketing is preferred.
  • Successful completion of a post-secondary marketing program is preferred.
  • Must hold the legal right to work in Canada (Canadian Citizen, Permanent Resident) or active possession of an Open Work Permit.
About Shangri-La Hotels and Resorts

Shangri-La Hotels and Resorts is a luxury hospitality group with a rich history dating back to 1971. With locations across the globe, we are committed to providing exceptional guest experiences and fostering a workplace that values diversity and inclusion.

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