CRM Strategy Lead

3 weeks ago

St John's, Newfoundland and Labrador, Canada Canadian Blood Services Full time

Position Overview
Join Canadian Blood Services as a CRM Business Lead within our Strategy & Planning team. This role operates in a hybrid model, requiring a presence at a Canadian Blood Services location for a portion of the workweek.

Key Responsibilities
As the CRM Business Lead, you will:

  • Provide leadership and technical guidance to the CRM team, driving the execution of marketing strategies across direct digital channels aimed at enhancing acquisition, conversion, and retention.
  • Design, implement, and analyze a range of lifecycle and automated campaigns within the CRM framework, collaborating with client management teams to identify and deliver effective SAP CRM solutions.
  • Oversee campaign reporting and analysis, developing standardized methodologies and tools to assess CRM performance metrics, and advise management on significant trends.
  • Engage with various corporate functions to ensure seamless communication and project execution, while managing relationships with critical CRM vendors.
  • Lead initiatives to optimize donor resource pools and collection patterns, ensuring alignment with organizational goals.
  • Monitor and identify areas for improvement in multi-channel CRM donor contact flows, implementing strategies to enhance effectiveness.
  • Guide a team of marketing professionals and CRM analysts in delivering impactful campaign projects that support donor engagement.

Qualifications
The ideal candidate will possess:

  • A post-secondary degree in a relevant quantitative field or equivalent experience, preferably in Business Administration, Computer Science, or Marketing.
  • A minimum of seven years of relevant experience, including five years in CRM, with a focus on Campaign Management within SAP CRM being advantageous.
  • Strong proficiency in database management and experience in analyzing large datasets.
  • Exceptional ability to synthesize complex data into clear, actionable insights.
  • Proven capability in executing SAP-CRM campaigns.
  • A collaborative mindset with strong problem-solving skills.

What We Offer
We provide a comprehensive benefits package, including:

  • Four weeks of vacation.
  • Annual performance awards.
  • Health, dental, and vision benefits for you and your family.
  • A defined benefit pension plan.
  • Employee discounts and wellness programs.

Work Environment
This position will require a hybrid work approach, with an expectation of on-site presence at a Canadian Blood Services location for a portion of the workweek. Standard working hours are Monday to Friday, totaling 37.5 hours per week.

Diversity and Inclusion
We are committed to fostering an inclusive environment that reflects the diverse population of Canada, ensuring equal opportunities for all employees.

Application Process
If this opportunity aligns with your career aspirations, we encourage you to submit your resume for consideration.

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