Communications and Content Officer, Internal

1 week ago

Courtenay, British Columbia, Canada North Island College Full time
Job Summary

The Communications and Content Officer, Internal is a key member of the Community and Public Affairs team at North Island College. This role is responsible for developing and implementing strategic communications plans to engage internal and external stakeholders, promote the college's brand, and support the achievement of its strategic objectives.

Key Responsibilities
  • Content Creation
    • Develop and edit a wide range of content, including written materials, visual elements, and multimedia productions, to support the college's internal and external communications.
    • Collaborate with colleagues across the college to deliver communications and publications that align with the college's brand and strategic objectives.
    • Research and write articles, blog posts, and other content to promote the college's programs and services.
  • Media Relations
    • Develop and maintain relationships with local, regional, and national media outlets to secure coverage of the college's news and events.
    • Write and distribute media releases, media kits, and other materials to promote the college's story.
    • Provide media training and support to college spokespeople.
  • Public Affairs
    • Support the development and implementation of public affairs strategies to promote the college's brand and reputation.
    • Collaborate with colleagues to identify and capitalize on opportunities to engage with stakeholders and promote the college's programs and services.
    • Develop and maintain relationships with key stakeholders, including students, alumni, employees, employers, and community partners.
  • Issues Management
    • Monitor and analyze current and emerging issues that may impact the college's reputation and develop strategies to mitigate any potential risks.
    • Collaborate with colleagues to develop and implement crisis communications plans.
    • Provide advice and support to college leaders on issues management and crisis communications.
  • Other Duties
    • Support the development and implementation of the college's brand strategy and visual identity.
    • Collaborate with colleagues to develop and implement communications plans to support the college's strategic objectives.
    • Provide communications support to college events and activities.
Requirements
  • Education
    • Bachelor's degree in Communications, Journalism, Marketing, Business, or English.
  • Experience
    • Minimum of 5 years' experience in communications, public relations, or a related field.
    • Experience in writing, reporting, or communications, preferably in the post-secondary sector.
    • Technical writing ability and social media skills, as well as some video and photography experience.
  • Skills and Abilities
    • Excellent verbal and written communication skills, including exceptional writing skills.
    • Proven ability to speak to the hearts and minds of unique audiences through a variety of storytelling modes.
    • Ability to identify an audience and create a compelling case that transforms interest to action.
    • Multi-media skills, including photography and video production, considered an asset.
    • Clear understanding of and ability to apply CP Style guidelines.
    • Strong command of communications fundamentals and storytelling principles.
    • Ability to translate complex information into easy-to-understand information.
    • Excellent interpersonal skills, with the demonstrated ability to exercise tact, good judgment, confidentiality, and diplomacy.
    • Strong analytical ability, problem-solving skills, and strategic thinking.
    • Proficiency with MS Office Applications and knowledge of Adobe Creative Cloud, including InDesign, Illustrator, or other video editing is an asset.
    • Ability to create, post, and edit information in a social media and web environment.
    • Ability to demonstrate effective team behaviors such as active listening, collaboration, balanced participation, and contributing to shared team goals.
    • Ability to use apps, utilities, and helpdesk systems to support interdepartmental work.
    • Self-motivated, well-organized, and effective time manager with the ability to tackle multiple tasks efficiently, paying close attention to detail and deadlines, while maintaining accuracy and richness of content.
    • Demonstrated ability to maintain effectiveness in a changing and diverse work environment, while responding to change with a positive attitude.
    • Ability to work with First Nations, media, government, and community representatives.
    • Ability to communicate professionally at all levels within the college and the community.
    • Proven experience in dealing with and maintaining a high degree of confidentiality, discretion, and sensitivity.
    • Ability to work evenings and weekends when required, and travel to college campuses across the region to support projects.
    • Knowledge of the college's policies, procedures, and educational processes, and/or of the post-secondary system in BC is an asset.

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