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Demand Generation Manager at Mortgage Automator
2 months ago
We are seeking a highly skilled Demand Generation Manager to join our team at Mortgage Automator. As a key member of our marketing team, you will be responsible for developing and executing integrated demand generation campaigns across multiple channels, including email, SMS, social media, PPC, and more.
Key Responsibilities- Develop and execute campaign strategies to produce high-quality leads
- Utilize marketing automation platforms to design and manage workflows, lead scoring, and nurturing programs
- Implement marketing automation solutions to execute and track omnichannel campaigns
- Analyze campaign performance using analytics tools to measure effectiveness and ROI
- Conduct A/B testing to optimize campaign elements
- Oversee the implementation and management of various marketing platforms, including email marketing tools, social media management tools, and PPC platforms
- Ensure data integrity and proper tracking through tag management systems and tracking pixels
- Collaborate with content creators to develop SEO-friendly content that drives organic traffic and generates leads
- Utilize SEO tools to conduct keyword research and optimize content for search engines
- Implement lead scoring models to prioritize leads based on engagement and fit
- Segment leads and create targeted marketing campaigns to nurture them through the sales funnel
- 5+ years of experience in lead generation
- Proven track record of successful lead generation campaigns
- Proficiency in CRM and marketing automation platforms
- Experience and proficiency in all aspects and channels of Marketing
- Strong automation experience
- Prior success with accountability to pipeline generation targets
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Excellent communication and interpersonal skills
- Ability to work independently, manage multiple projects, and prioritize effectively
- Indepth understanding of digital marketing channels and tactics
Mortgage Automator is a game-changing force in the mortgage industry, redefining boundaries and setting new standards with our cutting-edge cloud-based loan management and conveyancing software. We are a team that values collaboration, coaching, and continuous learning, where professional relationships flourish.
What We Offer- Competitive Compensation and Benefits
- Impactful Work
- Innovative Environment
- Industry Knowledge
- Vibrant Culture
If you are a motivated and experienced Demand Generation Manager looking for a new challenge, please submit your application. We look forward to hearing from you
