Canada Sales Manager Position

3 weeks ago

Toronto, Ontario, Canada SimplyProtein Full time
About SimplyProtein

SimplyProtein is a leading manufacturer of plant-based protein snacks, dedicated to providing healthy and delicious options for consumers. Our company values innovation, quality, and customer satisfaction, and we are committed to driving growth and success in the Canadian market.

About the Opportunity

We are seeking a highly motivated and experienced National Sales Manager to join our team in Canada. This is a key leadership role that will be responsible for driving revenue growth, expanding our customer base, and developing strategic partnerships with key retailers.

Key Responsibilities
  • Elevate Customer Engagement & Influence
    • Elevate our engagement and influence with select strategic customers, in close partnership with our brokers.
    • Attend and lead top customer presentations
    • Understand customer reset timing and communicate closely with internal team to create product launch schedules
    • Waterfall total Canada sales and channel goals into specific customer goals and create vehicles for effective tracking
    • Working with marketing, develop targeted shopper marketing campaigns with key customers
    • Coordinate omni channel messaging, working with ecommerce team shopper marketing, events, promotions and pricing
    • Provide customer and channel input into the organization
    • Participate in new product and item development by providing customer input to optimize packaging, assortment, pricing, etc.
    • Represent CA sales voice and knowledge at key cross functional meetings
  • Collaborative Broker Partnership
    • Provide clear guidance and strategic direction to execute our growth pillars with our Broker partners sales teams
    • Develop & refine KPI targets to motivate and drive accountability
    • Establish trusting communication rhythm with brokers sales teams, translating into realistic execution plans and forecasting alignment
  • Trade & Revenue Management
    • Leadership on key facets of Canada sales trade and revenue forecasting
    • Develop enhanced revenue and trade spend forecasting processes
    • Work with Sales Strategy & Planning team to develop reporting processes against distribution, merchandising and spending
    • Provide recommended pricing actions by channel to optimize profitability
    • Ensure communication of pricing actions to the sales team for customer execution. Manage channel pricing conflicts and analysis
    Requirements
    • Strong foundation of Canadian retailer landscape and competitive environment
    • Ability to create and deliver strong presentations
    • Selling skills, ability to prepare and organize a team in a complex environment motivate both internal and external stakeholders.
    • Sales forecasting and analysis experience in a complex customer environment
    • Effectively utilizes sales tools, such as trade management and revenue forecasting programs
    • Differentiates & overcomes objections
    • Strong analytic skills with the ability to analyze, interpret and develop recommendations/solutions
    • Excellent Communication and Interpersonal skills and the Ability to work independently as well as with crossfunctional partners at various levels and thrive within a dynamic environment
    • Strong business insight is a requirement, proven understanding of Manufacturer and Retailer profitability
    • Willingness to roll up their sleeves to do whatever it takes to get the job done
    • Resultsoriented individual with strong business acumen
    • Very collaborative and works with and through others to achieve common goals and desired results, especially proven track record working with Brokers
    • Must have strong expertise working with customer POS data and syndicated data (IRI, Nielsen, Retail Link, LDIA, etc)
    • Expertise using MS Office tools (Excel, Word, PowerPoint, etc.)
    Education/Experience
    • Bachelor's degree required
    • Master's degree a plus
    • Minimum 5 years of CPG experience in Sales & Trade Marketing
    • Top 4 Canadian retailer exposure (LCL, Walmart, Sobeys, Metro)
    • Broker management experience
    • Accelerated growth environment, food industry, and natural products experience strongly preferred.

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