Product Development Research Specialist

1 month ago

Regina, Saskatchewan, Canada Brandt Group of Companies Full time

Position Overview
We are in search of a passionate individual with a strong interest in trailers and the transportation sector to spearhead our Product Research & Development initiatives. Brandt specializes in designing and manufacturing a diverse array of trailer products, catering to various industries including construction, forestry, oil & gas, and agriculture. Your primary objective in this role will be to cultivate the expertise necessary to become the authority on our product offerings and the markets our clients serve.

Key Responsibilities
Market and Competitive Analysis
  1. Identify leading competitors to gather insights on product specifications and available options.
  2. Analyze competitors' value propositions and performance characteristics that contribute to their market dominance.
Client Engagement
  1. Engage directly with targeted clients through individual or group discussions to gather expert insights regarding their current challenges and pain points with existing products.
  2. Develop a comprehensive understanding of the commercial aspects of the product to support the business case, including purchasing behaviors and key value drivers.
  3. Assess client business practices and priorities across various production systems to confirm product-market alignment.
Product Opportunity Definition
  1. Ensure that products are innovative, competitively priced, feature-rich, and aligned with the organization's strategic objectives.
  2. Collaborate with cross-functional teams to implement Brandt's Product Development Process, ensuring that customer value targets and functional requirements are met.
  3. Provide regular updates to internal stakeholders on the status of product development throughout the project lifecycle.
Product Knowledge Transfer
  1. Convey product and market insights to Sales and Marketing teams to clarify our customer base and demonstrate how our products enhance productivity, efficiency, and profitability.
  2. Communicate the unique value proposition and illustrate the advantages our products offer over competitive alternatives.
  3. Emphasize features that are critical to customer success.

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