Betting Content Director

2 weeks ago


Etobicoke, Ontario, Canada Woodbine Entertainment Group Full time

Job Summary:

Woodbine Entertainment Group is seeking a seasoned professional to oversee the development and implementation of a comprehensive betting content strategy. This role will be responsible for driving business objectives through the creation of engaging and compelling wagering content.

Key Responsibilities:

  • Develop and execute a strategic plan for betting content creation and distribution.
  • Collaborate with cross-functional teams to drive business objectives and increase revenue through digital content.
  • Lead the development of original programming and engaging content for social media channels.
  • Implement best practices in relation to wagering content and manage a team of content creators.
  • Build and retain audience through rich media storytelling and maintain an understanding of industry trends.
  • Appear on camera as a contributor/personality for the brand and collaborate with other business functions to create innovative social programming.

Requirements:

  • Significant understanding of wagering trends, content, and the evolving sports betting industry.
  • Experience managing a team of media creators and instituting content production schedules.
  • General understanding of trends, tone, and standard content delivery on various social media channels.
  • Avid sports wagerer and/or consumer of sports wagering content.
  • Experience in content strategy and digital storytelling.
  • Ability to identify talent for on-camera, editorial, and social publishing roles.
  • General understanding of the sport of horse racing and the wagering thereof.
  • Experience in people management.

Skills:

  • Advanced communication and organization skills, combined with the ability to work both independently and as part of a team.
  • Proactive leader, willing to challenge convention.
  • Thrives in a collaborative environment.
  • Excellent organizational skills necessary to manage varying demands and time constraints.
  • Strong planning and decision-making skills.
  • Advanced written and verbal communication skills with high attention to detail.
  • Outstanding interpersonal skills necessary to interact effectively with on-site guests and online audiences.
  • Proven ability to effectively work in cross-functional teams.
  • On-camera/hosting experience is a significant asset.
  • Base-level understanding and experience with photo editing software such as Adobe Photoshop is an asset.

Education and Experience:

  • Post-secondary diploma or degree in broadcasting, journalism, or equivalent work-related experience.
  • 6-8 years of experience working in content production or a related field.

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