Director

6 months ago

Etobicoke, Canada Humber Full time

**Director, Marketing and Web Presence - GRMC - FT Admin**
- (29603)

**Find Your Spot at Humber**
- At Humber, our career paths open up a world of infinite possibilities for you to explore. People are at the heart of the Humber experience. Here, every day we work shoulder to shoulder to deliver excellence, and in doing so, we redefine what it means to be a leader in polytechnic education. Humber employees are a diverse group of committed, caring and fun-loving people.
- We take finding and growing the right talent very seriously. We strive to find and nurture extraordinary employees who bring their best each day.
- If you are interested in working in higher education and are looking to contribute to the largest polytechnic College in Ontario, as we shape the future of our students and communities, here is your opportunity to join our team.

**Job Details**:
**Position Title**: Director, Marketing and Web Presence

**Reporting to**:Associate Vice-President, Marketing and Communications

**Status**:Full-Time Administration

**Hours**: 37.5 hours per week

**Faculty/Department**: Government Relations, Marketing and Communications (GRMC)

**Campus/Location**:205 Humber College Blvd., Toronto, M9W 5L7 (North Campus); in-person and remote. _Please note that the flexibility to travel to other campus locations is required._

**Hiring Salary Range**:$124,498.00 to $155,622.00

**What you will do**:
Reporting to the Associate Vice-President, Marketing and Communications, the** **Director, Marketing and Web Presence is responsible for developing and implementing the college’s marketing and web vision and strategies. With a focus on innovation, creativity and data-based decision making, the Director is responsible for the stewardship of Humber’s corporate brand, recruitment campaigns and web presence. The Director is also responsible for overseeing the development of marketing materials and web content and presentation targeted at internal and external audiences. The Director is focused on activities that promote Humber’s unique position in the marketplace, and increasing awareness of, pride in, and support for, Humber among its major constituencies, primarily through advertising campaigns, recruitment publications/collateral, website content and user experience and web-based activities.

The Director ensures that the College’s brand is upheld and leveraged consistently in all College communications by all divisions, departments, Faculties, campuses, information systems, and special initiatives. This role will lead the marketing and web teams.

**Key responsibilities include but are not limited to**:

- Contributing to Humber’s brand vision and plans. Develops and oversees a comprehensive brand strategy to advance the college’s reputation, vision, mission, values and strategic goals.
- Planning, budgeting, developing and implementing marketing strategies related to the Humber central brand/positioning and supporting Faculty and other departmental initiatives.
- Planning, budgeting, developing and implementing web strategies related to humber.ca and its DXP-CMS platform, DAM and supporting Faculty and other departmental initiatives.
- Overseeing development and implementation of marketing campaigns, recruitment campaigns, advertising and promotions, design and production, web development and programming, user experience design and support materials and services in the areas of marketing and web.
- Providing high level strategic oversight and guidance to teams of marketing and web professionals and coordinating at the strategic and tactical levels with other college functions; ensuring that service requirements are met in a high quality and timely fashion. The Director will motivate department staff and create an environment promoting teamwork and integrated institutional planning.
- Leading web and multimedia projects and approaches to website and multi-platform storytelling, including managing relations with key vendors producing web and creative assets.
- Ensuring reputation management by monitoring emerging trends or changes and working with the Government Relations Marketing and Communications leadership team to respond accordingly.
- Providing counsel to executive and leadership team members on web and marketing strategic priorities and sensitive topics.
- Participate as a member of Humber and external Marketing and Web committees and working groups

**What you bring to the role**:
Additional assets include experience in the post-secondary sector or in a marketing/creative agency, demonstrated ability to oversee DXP-CMS enables websites and understanding of social media and other platforms.

**What’s** In it for you**?**
- An opportunity to have an impact with a post-secondary institution, poised to do great things.
- Diverse, hard-working, committed team of people who care about each other.
- Tools and technology that will allow you to succeed at your job.
- Amazing perks
- Highly supportive work cu

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