Manager, Trade Marketing Content

6 months ago

Etobicoke, Canada Unilock Ltd. - Corporate Division Full time

JOB TITLE: Manager, Trade Marketing Content

DEPARTMENT: Corporate, Marketing

TEAM: Trade Marketing, Residential

REPORTS TO: Director, Trade Marketing

EMPLOYMENT TYPE: Full-time, permanent, Hybrid (in-office and on-the-road travelling)

LEVEL: Mid-Senior

About the Opportunity

What do you see when you look at a backyard, front porch, or driveway? At Unilock, we see possibilities. Possibilities to build works of art and personal playgrounds. Possibilities to transform your imagination into outdoor spaces and build connections stronger than the concrete underfoot.

As the Manager, Trade Marketing Content, your top priority is to bridge the gap between the complexity of our products and simplicity of understanding for our contractor audience. You will craft and execute a go to market strategy that ensures Unilock is recognized as the authority for How to Build digital training content in the hardscaping industry.

Reporting to the Director, Trade Marketing, you will work with our five regional operations to uncover the latest installation best practices and turn that knowledge into compelling, educational digital training content that will help Unilock intercept and convert new hardscapers into sales leads. You will work cross-functionally with our in-house Studio, and Digital Marketing team to make your strategies and plans come to life.

Some of your specific responsibilities will include:
Establish the strategy and lead the execution of a comprehensive plan to elevate Unilock as the authority for How To Build content on YouTube as well as through organic and paid search.
Lead and work with our external agency partner in the development of compelling How to Build animated or live video content.
Develop the technical resources go to market playbook for new product launches encompassing all technical resources required by hardscape contractors to be able to use our product.
Drive the execution of technical materials for hardscapers, including but not limited to basic project installation manuals, product specific installation instructions and advanced techniques.
Proactively manage, create and elevate the content across the Unilock Contractor website, including the Hardscape Education Centre, directing updates to images, blogs, articles and gated content.
Own the relationships with current external tools and training partners as well as lead the investigation of strategic alliances with new prospective adjacent partners.

What Will Make You Successful

You will also need:
Bachelor degree in Marketing or related field
3-5 years of success leading the development of digital content, including live/animated video
production.
Experience leading creative agencies through complex, large-scale projects.
Understanding of SEO, Google, YouTube and performance analytics with a focus on driving
continuous improvement.
An enthusiasm for learning about the construction process and ability to absorb, retain and
leverage technical information.
Confident leading high-profile projects, keeping details organized and all deliverables on time.
Ability to be successful leading initiatives across a highly matrixed team
Proven ability to earn trust and influence with non-direct reports
Strong communication skills and presentation ability.
Experience in a B2B and/or technical products is an asset.
Frequent travel to the Corporate Office for regular meetings and across our U.S. Regions for
training events and contractor networking.

COMPENSATION
Competitive salary with an additional 10% bonus opportunity
3 weeks paid vacation, plus paid holiday December closure
Escalating employer-match pension contributions after one year of service
Generous corporate profit sharing program
Comprehensive benefits package including Health, Dental, and Life Insurance coverage.
Employee discount on Unilock products

ABOUT UNILOCK

As the industry leader in manufactured pavers and walls, Unilock has built its success by understanding customers deeply, and providing them with innovative new products and technologies that make a tangible difference in the projects they build. Whether it is unique design, superior long-term performance, or improvements that make products more efficient to install, Unilock has led the way. Our founder, Ed Bryant, began this company in 1972, when he brought the concept of manufactured paving stones to North America, effectively launching an entirely new industry. Back then, he approached the business with a philosophy of interconnectedness; not just in the interlocking UNI-Stone that was sold, but the interconnectedness of people, products, passions and trades. Today, although the company has grown exponentially, with five regional offices and seventeen manufacturing plants in the U.S. and Canada, it remains family owned and Ed's legacy of entrepreneurial spirit combined with a unique family culture lives on in each of us.

HYBRID: Our corporate team subscribes to a hybrid work from home / in office arrangement.

Our goal

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