Senior Marketing Specialist

2 weeks ago


Montreal, Quebec, Canada ShopperPlus Full time
Job Overview

ShopperPlus is seeking a highly skilled Senior Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies to drive business growth and brand awareness.

Key Responsibilities
  1. Marketing Campaign Management
  • Develop and implement multi-channel marketing campaigns to reach target audiences.
  • Manage and optimize online advertising campaigns across various platforms.
  • Collaborate with cross-functional teams to ensure campaign alignment with business objectives.
Market Analysis and Research
  • Conduct market research to identify trends, opportunities, and challenges.
  • Analyze competitor activity and develop strategies to stay ahead in the market.
Brand Management
  • Develop and maintain a strong brand image and messaging across all marketing channels.
  • Collaborate with the creative team to develop engaging content and campaigns.
Performance Measurement and Reporting
  • Track and analyze campaign performance using data and metrics.
  • Provide regular reporting and insights to stakeholders to inform business decisions.
Requirements
  1. Education and Experience
  • Minimum university degree in business marketing management or a related field.
  • Proven experience in marketing and advertising, preferably in a senior role.
Skills and Competencies
  • Bilingual French and English.
  • Excellent leadership and communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks.
Personal Qualities
  • Strong business acumen and understanding of market trends.
  • Ability to think creatively and develop innovative solutions.
  • Self-motivated and results-driven individual.


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