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Senior Marketing Specialist

2 months ago

Montreal, Quebec, Canada ShopperPlus Full time
Job Overview

ShopperPlus is seeking a highly skilled and experienced Senior Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies to drive business growth and increase brand awareness.

Key Responsibilities
  1. Marketing Campaign Management

Develop and implement multi-channel marketing campaigns to reach and engage with our target audience.

Brand Management

Develop and maintain a strong brand image and identity, ensuring consistency across all marketing channels.

Market Research and Analysis

Conduct market research and analysis to identify trends, opportunities, and challenges, and provide insights to inform marketing strategies.

Team Leadership

Lead and manage a team of marketing professionals, providing guidance, support, and development opportunities to ensure team success.

Performance Measurement and Reporting

Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and provide regular reporting to stakeholders.

Requirements
  1. Education

Minimum university degree in business marketing management or a related field. MBA graduate and e-commerce degree is a plus.

Skills and Experience
  • Bilingual French and English.
  • Excellent leadership and communication skills.
  • Strong analytical and problem-solving skills.
  • Demonstrated presentation and public speaking skills.
  • Multi-tasking and time management skills.
  • Computer literate.
Personal Qualities
  • Think creatively and outside the box.
  • Strong sense of responsibility and accountability.
  • Self-motivated and able to work under pressure.
  • Acute business sense and understanding of market trends.
  • Good team player with a collaborative mindset.
What We Offer

ShopperPlus offers a dynamic and supportive work environment, competitive compensation and benefits package, and opportunities for professional growth and development.