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Senior Marketing Intelligence Specialist

2 months ago

Montreal, Quebec, Canada National Bank Full time
About the Role

We are seeking a highly skilled Senior Advisor, Marketing Intelligence to join our Martech team at National Bank. As a key member of our team, you will play a critical role in driving business growth through data-driven insights and strategic decision-making.

Key Responsibilities
  • Analyze stakeholder data needs and develop solutions that align with the bank's guiding principles.
  • Utilize advanced data analytics to inform strategic decisions and drive business outcomes.
  • Present data-driven insights to stakeholders and influence strategic and operational decisions.
  • Collaborate with cross-functional teams to optimize digital platform and campaign performance.
  • Conduct high-level impact analyses and develop change management strategies to drive business growth.
  • Effectively communicate analyses and recommendations to stakeholders to support strategic decisions.
About the Team

Our Digital team is a dynamic and collaborative group of over 300 specialists who work together to drive innovation and excellence. As a member of our Martech sector, you will be part of a team of 10 colleagues and report to the Senior Director of Martech Analytics.

What We Offer
  • A hybrid work environment that promotes work-life balance.
  • A flexible and adaptable schedule that supports your needs.
  • Access to cutting-edge collaboration tools and dynamic work environments.
  • Opportunities for continuous learning and development through our Data Academy and other training programs.
  • A comprehensive benefits package that includes health and wellness programs, flexible group insurance, and more.
Requirements
  • Minimum 5 years of experience in using data to inform business decisions.
  • Ability to clearly articulate business implications of data to various audiences.
  • Business analysis skills in a technology-driven ecosystem.
  • Experience in business process transformation, change management, and continuous improvement.
  • Proficiency in data analytics tools such as Adobe Analytics, Google Analytics, Snowflake, and Power BI.
Language

English and French are the primary languages spoken in our organization. You will need to communicate effectively with colleagues and stakeholders who speak these languages.