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Digital Marketing Director

2 months ago

Old Toronto, Ontario, Canada Element Fleet Full time
About the Role

We are seeking a highly skilled Digital Marketing Director to join our team at Element Fleet Management. As a key member of our organization, you will be responsible for driving our digital marketing efforts and developing strategies to enhance our brand visibility and engage our audience.

Key Responsibilities
  • Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans that align with our business objectives.
  • Lead Content Creation and Distribution: Oversee the development and distribution of high-quality content across digital channels, including blog posts, social media, and email newsletters.
  • Manage Digital Advertising Campaigns: Oversee paid media campaigns, including PPC, display, and social media advertising, to drive website traffic and conversions.
  • Optimize Website and User Experience: Collaborate with web development teams to enhance website functionality, user experience, and conversion rates.
  • Measure and Analyze Performance: Regularly analyze digital marketing data to measure success and identify areas for improvement.
Requirements
  • 10+ Years of Digital Marketing Experience: Proven track record of success in digital marketing, including content creation and campaign analytics.
  • Post-Secondary Education in Marketing or Business: Strong foundation in marketing principles and business practices.
  • Strong Leadership Skills: Ability to drive cross-functional collaboration and lead a team of digital marketers.
What We Offer
  • Culture of Innovation and Empowerment: A dynamic and supportive work environment that encourages creativity and decision-making.
  • Comprehensive Benefits Package: Competitive health and welfare benefits, including paid time-off programs and additional amenities.