Marketing Manager

1 week ago


Carleton Place, Ontario, Canada Scene+ Full time
About the Role

We are seeking a highly skilled Senior Manager of Lifecycle Marketing to join our team at Scene+. As a key member of our marketing team, you will be responsible for developing and executing strategic Lifecycle Marketing campaigns that drive customer engagement, retention, and loyalty.

Key Responsibilities
  • Develop and lead the execution of Lifecycle Marketing campaigns across multiple channels, including email, SMS, push notifications, social media, and customer journeys.
  • Collaborate closely with the partnerships, data science, and brand marketing teams to ensure alignment and effective execution of LCM campaigns.
  • Identify opportunities to automate campaign processes within the CRM systems and with partners for increased efficiency.
  • Track and analyze campaign results, deriving actionable insights to improve marketing effectiveness and program returns over time.
  • Work closely with technical development teams or external agencies to support developing and managing project delivery plans and milestones.
Requirements
  • Deep understanding of developing and executing scalable Lifecycle Marketing campaigns from end to end.
  • Strong grasp of various marketing channels, including email, SMS, push notifications, social media, and customer journeys.
  • Experience overseeing team building and implementing marketing initiatives, guiding their work, and staying involved as a creative and strategic thought leader.
  • Ability to manage multiple complex projects simultaneously, overseeing resources, generating reports, and maintaining communication.
What We Offer

Enjoy a competitive salary and benefits package, performance-based bonuses, and extra rewards from our owners, including discounted rates on mortgages, banking, movies, and groceries.


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