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Marketing Manager

2 months ago

Carleton Place, Ontario, Canada Scene+ Full time
About Scene+

Scene+ is a trusted brand driven by the belief that there's always something to look forward to with rewards for every kind of life.

We're the exciting joint venture of Cineplex, Empire, and Scotiabank, blending the energy, optimism, and atmosphere of a startup with the funding of three major players.

Job Title: Senior Manager of Lifecycle Marketing

We're seeking a Senior Manager of Lifecycle Marketing to oversee the team's development and implementation of marketing initiatives, including creating an engaging member lifecycle.

As a key member of our marketing team, you will be responsible for driving the overall member journey map and exploring ways to leverage member data effectively to boost loyalty among our members.

Key Responsibilities:
  • Develop and lead the execution of Lifecycle Marketing (LCM) campaigns.
  • Collaborate closely with the partnerships, data science, and brand marketing teams to develop and execute strategic LCM campaigns.
  • Identify opportunities to automate campaign processes within the CRM systems and with partners for increased efficiency.
  • Track and analyze campaign results, deriving actionable insights to improve marketing effectiveness and program returns over time.
  • Work closely with technical development teams or external agencies to support developing and managing project delivery plans and milestones.
  • Foster effective stakeholder communication, including cross-functional teams, senior management, and external partners.
Requirements:
  • Deep understanding of developing and executing scalable Lifecycle Marketing campaigns from end to end.
  • Strong grasp of various marketing channels, including email, SMS, push notifications, social media, and customer journeys.
  • Experience overseeing team building and implementing marketing initiatives, guiding their work, and staying involved as a creative and strategic thought leader.
  • Ability to manage multiple complex projects simultaneously, overseeing resources, generating reports, and maintaining communication.
What We Offer:

Enjoy a competitive salary and benefits package, performance-based bonuses, and extra rewards from our owners, including discounted rates on mortgages, banking, movies, and groceries.

We're nurturing an authentic culture of relationship building, knowledge sharing, and creativity.

A virtual interview with a Talent Advisor discussing your interest in the role and the company and how you will make an impact as our new Manager, Partnerships.

A virtual interview with the Executive Director of Marketing to share your experience, insights, and best practices in building out member lifecycle marketing initiatives.

You will be assigned a case study to review and prepare demonstrating your experience with Salesforce.

A virtual interview with the Manager of Lifecycle Marketing to learn about the team, and how your role will fit in.