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Marketing Manager

2 months ago

Carleton Place, Ontario, Canada Scene+ Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at Scene+. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing initiatives that drive customer engagement and loyalty.

Key Responsibilities
  • Develop and implement marketing campaigns across various channels, including email, SMS, push notifications, social media, and customer journeys.
  • Collaborate with cross-functional teams to align marketing initiatives with business objectives and enhance member engagement.
  • Take ownership of driving the overall member journey map and leveraging customer data to boost loyalty among our members.
  • Manage multiple complex projects simultaneously, overseeing resources, generating reports, and maintaining communication.
  • Develop and lead the execution of Lifecycle Marketing (LCM) campaigns, including planning, ensuring lead times, resources, and channels are aligned to support the availability and seamless execution of LCM campaigns.
Requirements
  • Deep understanding of developing and executing scalable Lifecycle Marketing campaigns from end to end.
  • Strong grasp of various marketing channels, including email, SMS, push notifications, social media, and customer journeys.
  • Experience overseeing team building and implementing marketing initiatives, guiding their work, and staying involved as a creative and strategic thought leader.
  • Ability to manage multiple complex projects simultaneously, overseeing resources, generating reports, and maintaining communication.
  • Strategic approach to aligning business objectives with LCM initiatives that leverage customer data, segmentations, and targeting techniques to drive customer engagement, retention, and loyalty.
What We Offer

We offer a competitive salary and benefits package, performance-based bonuses, and extra rewards from our owners, including discounted rates on mortgages, banking, movies, and groceries.

We're nurturing an authentic culture of relationship building, knowledge sharing, and creativity.