Digital Media Specialist

3 days ago

PointeClaire, Quebec, Canada Sleep Country Full time

About Sleep Country Canada/Dormez-vous

Sleep Country Canada is a leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. We operate under various retailer banners, including Sleep Country, Dormez-vous, the rest, Endy, Hush, Silk & Snow, and Casper Canada.

Job Description

We are seeking an experienced Digital Media Specialist - Paid Social to join our team. In this role, you will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts.

Responsibilities

  • Manage day-to-day performance marketing campaigns, optimizing towards revenue and profitability goals.
  • Track and report on the effectiveness of paid social and programmatic campaigns against defined KPIs.
  • Assist in weekly, monthly, and quarterly media planning across digital channels.
  • Build and present media plans against revenue goals.
  • Implement paid social media campaigns across multiple platforms, including set-up, daily monitoring, pacing, and optimization.
  • Facilitate regular check-ins with internal and external partners to guide and oversee campaign performance.
  • Provide recommendations on tactics, audiences, placements, and pacing for social marketing campaigns.
  • Gain insights on creative assets to ensure proper optimization against performance KPIs.
  • Work closely with in-house and external agency partners to plan and execute integrated marketing programs.
  • Evaluate the success of social media advertising campaigns to inform investment decisions.

Qualifications

We are looking for a candidate with a University/College degree in Marketing, Business, eCommerce, or a related discipline. The ideal candidate will have 3-5 years of experience managing paid social, display, and programmatic campaigns. Excellent interpersonal, project management, negotiation, strategic, and analytical thinking skills are required.

About Us

Sleep Country Canada is committed to building a company culture of inclusion and diversity where differences are embraced and valued. We invest in our sleep ecosystem, innovative products, world-class customer experience, communities, and our people. For more information, please visit our website.

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