Product Owner

5 days ago

Old Toronto, Ontario, Canada Promote Project Full time
About the Role

We are seeking a highly skilled Product Owner to lead the development and enhancement of our LocalSEO product at Promote Project. As a key member of our team, you will play a pivotal role in transforming how our clients optimize their digital presence effectively.

Key Responsibilities

  • Lead, hire, and do quality control of the SEO freelancers that are currently doing manually the work that hasn't been automated by our Platform team yet.
  • Interface with internal stakeholders, clients, and external business partners to gather and prioritize business, functional, and technical requirements.
  • Drive the vision and strategy for the LocalSEO product, reflecting current trends to keep Promote Project competitive and scalable.
  • Analyze and refine SEO processes, reducing manual efforts and automating operations where possible.
  • Develop and maintain detailed roadmaps and functional specifications, ensuring alignment with overall business goals.
  • Collaborate with teams across the company including Customer Success, Sales, and the broader Delivery team to ensure seamless implementation and optimization of SEO strategies.
  • Stay current with the latest developments in SEO, digital marketing technologies, and industry practices to implement solutions that enhance user experience and business outcomes.
  • Develop strategic change management plans to facilitate the integration of new or upgraded features, providing training and support to end-users.

Requirements

  • 3-5 years of experience as a Product Owner or in a similar role with a strong focus on SEO and digital marketing technologies.
  • Proven track record in leading SEO projects, with a deep understanding of SEO practices, including keyword research, link-building, content strategy, and analytics.
  • Experience in product management methodologies and tools, capable of prioritizing development activities effectively.
  • Strong leadership capabilities, with experience managing cross-functional teams in a dynamic, fast-paced environment.
  • Excellent analytical, organizational, and communication skills.
  • CSPO or equivalent certification; additional qualifications in UX/UI are a plus.
About Promote Project

Promote Project is a growing company that is helping small and medium-sized businesses grow their digital presence. We are committed to building a diverse and inclusive workplace where all employees feel valued, respected, and empowered to succeed.

What We Offer

  • The opportunity to have a major impact at a growing company.
  • Remote first work environment.
  • 3 weeks paid vacation + 5 paid personal days.
  • Stock options in a YC-backed start-up.
  • Virtual social events.

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