Account-Based Sales and Marketing Manager
1 week ago
We are seeking a highly skilled and experienced Account-Based Sales and Marketing Manager to join our team at Safeguard Global. As a key member of our organization, you will be responsible for developing and executing tailored strategies to drive pipeline growth and revenue through targeted account engagement.
Key Responsibilities- Develop and Implement Account-Based Sales and Marketing Strategy
Design and implement an account-based sales and marketing strategy that targets high-value accounts and aligns with overall business objectives. Develop a roadmap for account selection, segmentation, and prioritization.
Lead Account-Based Marketing CampaignsDesign and execute account-based marketing campaigns, including content creation, digital marketing, and direct outreach. Utilize data and analytics to measure campaign effectiveness and optimize performance.
Manage Data Researchers and Business Development RepresentativesManage the Data Researchers and Business Development representatives, fostering professional development and alignment to company goals.
Collaborate Cross-FunctionallyCollaborate cross-functionally with sales and marketing to identify target accounts and develop personalized ABM campaigns tailored to their needs.
Utilize Data and AnalyticsUtilize data from within Demandbase to identify key decision-makers within target accounts and develop tailored messaging and content to engage them effectively.
Oversee Multi-Channel ABM CampaignsOversee the creation and execution of multi-channel ABM campaigns, including email, display, social media, and events, to nurture and convert target accounts.
Develop Metrics-Driven ProcessesDevelop and manage metrics-driven processes to track the effectiveness of ABM initiatives, optimizing campaigns based on performance data and insights.
Align ABM Efforts with Sales ObjectivesWork closely with sales leadership to align ABM efforts with the ABS sales objectives and ensure seamless coordination between marketing and sales teams.
Serve as a Key Advocate for ABMServe as a key advocate for ABM within the organization, promoting its value and driving cross-functional collaboration to maximize its impact on revenue growth.
Oversee Business Development TeamOversee and support the business development team, providing guidance and mentorship to drive performance and achieve targets. Set clear goals and KPIs, and ensure alignment with company objectives.
Develop Sales StrategiesDevelop and implement sales strategies to achieve business development goals. Monitor market conditions and adjust strategies as necessary to maximize opportunities.
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Account-Based Marketing Manager
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Canada Safeguard Global Full timeRequirements: Education and Experience Bachelor's degree in Marketing, Business, or a related field or equivalent; MBA is a plus. 5-7 years of B2B marketing experience, business development, sales, or a related field, with a demonstrated track record of achieving sales targets and driving business growth with 3-5 years in ABM leadership roles. Proven success...
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Canada Safeguard Global Full timeRequirements: Education and Experience Bachelor's degree in Marketing, Business, or a related field or equivalent; MBA is a plus. 5-7 years of B2B marketing experience, business development, sales, or a related field, with a demonstrated track record of achieving sales targets and driving business growth with 3-5 years in ABM leadership roles. Proven success...
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Canada Safeguard Global Full timeRequirements: Education and Experience Bachelor's degree in Marketing, Business, or a related field or equivalent; MBA is a plus. 5-7 years of B2B marketing experience, business development, sales, or a related field, with a demonstrated track record of achieving sales targets and driving business growth with 3-5 years in ABM leadership roles. Proven...
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Canada Safeguard Global Full timeRequirements: Education and Experience Bachelor's degree in Marketing, Business, or a related field or equivalent; MBA is a plus. 5-7 years of B2B marketing experience, business development, sales, or a related field, with a demonstrated track record of achieving sales targets and driving business growth with 3-5 years in ABM leadership roles. Proven success...
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Canada Safeguard Global Full timeRequirements: Education and Experience Bachelor's degree in Marketing, Business, or a related field or equivalent; MBA is a plus. 5-7 years of B2B marketing experience, business development, sales, or a related field, with a demonstrated track record of achieving sales targets and driving business growth with 3-5 years in ABM leadership roles. Proven success...
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