Strategic Account Marketing Manager

1 week ago

Canada Planview Full time
About the Role

We are seeking a highly skilled Strategic Account Marketing Manager to join our team at Planview. As a key member of our marketing team, you will be responsible for implementing and executing Account Based Marketing (ABM) tactics to optimize engagement within specific accounts.

Key Responsibilities
  • Partner with Sales Leaders and Revenue Operations to determine target account lists using data and analytics.
  • Collaborate with Enterprise Account Executives and Leaders to build strategic plans to engage target Accounts, identifying gaps in key personas and contact information within target accounts.
  • Develop data and insight strategies to add key personas and contacts within target accounts to support account-based selling.
  • Design and execute 1: few and 1: many marketing initiatives to meet pipeline requirements within determined sets of target accounts.
  • Proactively engage Account Executives to coordinate, communicate, and optimize the impact of target account marketing activities.
  • Communicate and educate Sales Leaders, Account Executives, and Sales Development Reps regarding new and planned target account marketing initiatives.
  • Collaborate with cross-functional solution-based Go-to-Market (GTM) teams to identify content needed for use in ABM campaigns, programs, and other initiatives.
  • Work closely with Demand Gen and Digital Marketing team members to develop and implement our target account strategy.
  • Cultivate an environment of teamwork, openness, creativity, and continuous improvement.
Requirements
  • 3+ years of demand gen marketing experience, with at least 1 year in the Account Based Marketing domain at a multi-solution B2B software company.
  • Demonstrated success with end-to-end account-based marketing campaigns.
  • Demonstrated ability to create close alignment with sales to drive campaign results, pipeline, and impact together.
  • Strong technical, data analysis, and project management skills.
  • Familiarity and comfort with DemandBase, Marketo, and Salesforce.
  • Energetic, passionate, and articulate communicator who can convey information to a wide variety of internal and external audiences.
About Planview

Planview is a global leader in work and resource management, helping organizations accelerate the achievement of what matters most. Our connected platform of solutions underpins the business and digital transformations of over 4,500 customers globally, including 59 of the Fortune 100.

We're proud of our world-class, connected culture built on our shared values, which supports our teams to be successful from anywhere. Our global team of 1400+ work remotely and across our offices, and we're committed to fostering an inclusive and accessible experience.

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