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Account-Based Marketing Manager
2 months ago
- Requirements:
- Education and Experience
- Bachelor's degree in Marketing, Business, or a related field or equivalent; MBA is a plus.
- 5-7 years of B2B marketing experience, business development, sales, or a related field, with a demonstrated track record of achieving sales targets and driving business growth with 3-5 years in ABM leadership roles.
- Proven success in developing and executing ABM strategies.
- Skills and Competencies
- Strong leadership and team management skills.
- Excellent analytical and data interpretation skills.
- Proficiency in ABM platforms (Demandbase, 6Sense, Terminus) and CRM systems (Salesforce).
- Proficiency creating and managing scoring, account lists, dashboards and reporting to guide outreach.
- Exceptional project management skills.
- Strong communication and collaboration skills.
- Experience in creating tailored content and messaging.
- Overview: The Manager of Account-Based Sales and Marketing will lead a team in developing and executing tailored strategies to drive pipeline growth and revenue through targeted account engagement. Responsibilities include managing data research specialists and business development representatives, collaborating with cross-functional teams to identify target accounts, and executing multi-channel ABM campaigns along with providing strategic support for the Safeguard ABS sales strategy. The role requires strong leadership, analytical skills, and the ability to optimize campaigns based on performance metrics. The Manager will serve as a key advocate for ABM within the organization and stay abreast of industry trends to continually refine strategies for maximum impact.
- Primary responsibilities:
- Design and implement an account-based sales and marketing strategy that targets high-value accounts and aligns with overall business objectives. Develop a roadmap for account selection, segmentation, and prioritization.
- Design and execute account-based marketing campaigns, including content creation, digital marketing, and direct outreach. Utilize data and analytics to measure campaign effectiveness and optimize performance.
- Lead the account-based marketing (ABM) strategy development and implementation to drive pipeline growth and revenue generation.
- Manage the Data Researchers and Business Development representatives, fostering
- professional development and alignment to company goals.
- Collaborate cross-functionally with sales and marketing to identify target accounts and develop personalized ABM campaigns tailored to their needs.
- Utilize data from within Demandbase to identify key decision-makers within target accounts and develop tailored messaging and content to engage them effectively.
- Oversee the creation and execution of multi-channel ABM campaigns, including email, display, social media, and events, to nurture and convert target accounts.
- Develop and manage metrics-driven processes to track the effectiveness of ABM initiatives, optimizing campaigns based on performance data and insights.
- Work closely with sales leadership to align ABM efforts with the ABS sales objectives and ensure seamless coordination between marketing and sales teams.
- Serve as a key advocate for ABM within the organization, promoting its value and driving cross-functional collaboration to maximize its impact on revenue growth.
- Oversee and support the business development team, providing guidance and mentorship to drive performance and achieve targets. Set clear goals and KPIs, and ensure alignment with company objectives.
- Develop and implement sales strategies to achieve business development goals. Monitor market conditions and adjust strategies as necessary to maximize opportunities.
