Director of Influencer Management and Public Relations

3 days ago


Toronto, Ontario, Canada Behaviour Interactive Full time
Unlock the Power of Influencer Marketing and Public Relations

Behaviour Interactive is seeking a seasoned professional to lead our influencer management and public relations efforts. As a Director of Influencer Management and Public Relations, you will be responsible for setting the global direction for our influencer marketing and PR initiatives.

Key Responsibilities:
  • Develop and execute high-quality influencer campaigns that drive engagement and ROI
  • Foster collaboration with partners and cultivate relationships with agencies and the press worldwide
  • Advocate for influencer and PR initiatives, establish KPIs, and communicate their impact
  • Communicate player experience insights and address negative sentiment and press, including managing crises
  • Manage influencer and PR budgets for all our games
  • Mentor and coach a team of influencer managers and PR managers
Requirements:
  • Minimum 8 years of experience in the gaming or entertainment industry, with a proven track record of launching games and working on GaaS campaigns
  • Knowledge of and/or a network within the current game community, influencers, and journalists
  • Solid understanding of influencer and PR KPIs, a track record of driving positive ROI, and strong understanding of current game/entertainment influencer and PR trends
  • Experience managing influencer and PR teams, with a strong passion for team building and mentoring
  • Fluency in English; speaking French is a strong plus

Behaviour Interactive is a dynamic, independent studio of over 1200 passionate employees, with studios in Montreal, Toronto, Seattle, Rotterdam, and the UK. We value diversity, creativity, and innovation, and we're committed to creating unforgettable experiences for our players.



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