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Strategic Events and Partnerships Director

2 months ago

Montreal, Quebec, Canada BDC Full time
Job Title: Vice President, Events, Partnerships and Field Marketing

We are seeking a seasoned professional to lead our events, partnerships, and field marketing initiatives. As Vice President, you will be responsible for driving business growth through innovative event management, strategic partnerships, and effective field marketing strategies.

Key Responsibilities:
  • Develop and implement a comprehensive strategy for events, partnerships, and field marketing that aligns with BDC's overall marketing and business objectives.
  • Identify and leverage strategic partnerships to increase BDC's awareness and visibility, advising the executive team on key partnerships.
  • Oversee governance around partnership management and maintain a 360-degree view of all partners at BDC.
  • Build a regional partnership strategy to support regional priorities and enable BDC to deliver more financing, investment, and advice in collaboration with not-for-profits, membership organizations, associations, and regional financial institutions.
  • Work collaboratively with other BDC functions to develop and maintain positive relationships in diverse and underserved communities across Canada.
  • Lead the development and planning of sponsorship programs aligned with BDC's brand and business development objectives.
  • Provide direction for the proper management of internal and external events to ensure smooth operation and maximize exposure.
  • Oversee the planning and execution of results-driven multichannel marketing campaigns that support BDC's brand building and lead generation.
  • Work with the business leadership team to identify, develop, and implement marketing communications strategies and programs to achieve national and regional objectives.
  • Lead the development of performing marketing materials across all channels.
  • Ensure alignment of marketing campaigns with other communications initiatives to maximize impact.
  • Oversee the development and negotiation of effective partnership agreements, including KPIs and terms of collaboration.
  • Establish and monitor key performance indicators (KPIs) to measure the effectiveness of events, partnerships, and field marketing initiatives.
Requirements:
  • Bachelor's degree in marketing, business, or related disciplines.
  • Fifteen years of business experience, with a minimum of seven years in a senior management role.
  • Extensive experience in event management, partnerships, and field marketing.
  • Delivered high-impact partnership results with experience in developing and negotiating partnership and sponsorship agreements.
  • Highly effective relationship-building skills, including interpersonal networking and ability to leverage and communicate effectively with diverse audiences.
  • Critical problem-solving and analytical skills.
  • Impeccable business judgment.
  • Strong leadership and team management skills.
  • Excellent communication skills.
  • Proficient in both official languages (English and French).

BDC is committed to fostering a diverse, equitable, inclusive, and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us.