Senior Product Marketing Manager

4 weeks ago

Toronto, Ontario, Canada Varicent Full time

About Varicent: Recognized by Forrester as a leader in the sales performance management sector, Varicent was established in 2005, pioneering innovative software solutions.

Having rapidly evolved to become the fastest-growing software enterprise in North America, as acknowledged by Deloitte's Fast 50 in 2010, Varicent was acquired by IBM in 2012 and has since been re-established as an independent global entity, catering to mid-sized and large-scale clients with a comprehensive suite of solutions designed to enhance territory and quota planning, streamline lead-to-revenue operations, and ensure accurate and timely compensation for sales personnel.

Role Overview: The Senior Product Marketing Manager is pivotal in advancing essential go-to-market strategies. The ideal candidate will collaborate closely with product, marketing, and sales teams to enhance overall effectiveness.

This position acts as a vital link among product development, sales, marketing, customer relations, partnerships, and business growth teams.

Key Responsibilities:

  • Influence go-to-market strategies by identifying market opportunities and shaping product direction.
  • Lead sales and go-to-market product training initiatives to support pipeline development and revenue generation.
  • Develop and deliver distinctive positioning, messaging, and buyer personas to create impactful content that communicates value throughout the buyer journey.
  • Conduct thorough market, customer, and competitive analysis to segment the market, derive buyer insights, and uncover new product opportunities.
  • Support marketing initiatives that drive brand awareness, engagement, and sales pipeline growth.
  • Assist field sales, customer success, and partner teams in acquiring new clients and deepening relationships with existing customers.
  • Provide thought leadership and innovative insights within the Sales Performance Management domain.
  • Foster relationship development through customer advocacy programs and corporate events.
  • Manage and execute cross-functional projects aligned with corporate objectives, ensuring clear goals and outcomes.

Qualifications:

  • Over ten years of experience in B2B technology, preferably within the sales performance management sector.
  • A minimum of five to seven years in product marketing roles.
  • Proven track record of developing go-to-market strategies and programs in enterprise technology or service sectors, demonstrating measurable revenue impact.
  • Bachelor's degree in marketing, business, computer science, or engineering.
  • Strong ability to evaluate creative designs that resonate with target audiences.
  • Willingness to experiment with new strategies, test hypotheses, and establish KPIs to assess effectiveness.
  • Extensive experience in project planning and management for cross-functional, metrics-driven initiatives.
  • Ability to build relationships across various functions, including marketing, product management, engineering, sales, customer success, services, and operations.
  • Consensus-building leadership style, decisive decision-maker, and persuasive influencer.
  • Established connections with the analyst community and other industry influencers.
  • Capability to create and communicate project plans that align with organizational objectives.

Varicent is committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Varicent also adheres to fair employment practices regarding citizenship and immigration status.

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